Brand Tone

Artisanal, passionate, and educated, the brand communicates with an artistic and informative voice. It's deeply personal, sharing inspiration with evocative, poetic language, educating customers on natural perfumery nuances, and avoiding corporate jargon to emphasize authenticity.

Brand Values

• •Artistry over Commerce
• •Authenticity and Independence
• •Commitment to Natural and Ethical Practices
• •Exclusivity and Individuality

Best Practices

• •Lead with the Story: Every piece of copy, from a product description to an Instagram post, should have a narrative hook. Whether it’s the perfumer's inspiration or the unique journey of an ingredient, storytelling connects customers to the art.
• •Use Evocative, Sensory Language: Go beyond listing notes. Describe how the scent feels. Use metaphors and emotional descriptors (e.g., "a waltz of roses," "a Pimm's cocktail for the skin," "the crisp sensation of breathing in mountain air").
• •Educate, Don't Just Sell: Gently inform your audience about what makes natural perfumery different and special. Explain concepts like scent evolution, the complexity of botanical ingredients, and the artisanal process. This builds authority and justifies the premium nature of the products.
• •Emphasize "Who, Not Just What": Remind the audience that the brand is run by two people, "Wit" and "West." This humanizes the brand, fosters a sense of connection, and reinforces the value of "handcrafted" over "mass-produced."
• •Maintain a Consistent Visual and Verbal Aesthetic: The clean, minimalist design of the packaging and website should be mirrored in the copy. The tone should remain sophisticated, personal, and artistic, avoiding overly casual slang or aggressive sales tactics, which would conflict with the brand's established identity.

Social Perception

WIT & WEST is perceived as a high-quality, artistic, and trustworthy artisan brand in the natural perfume space. Reviewers praise its complexity, traditional approach, and depth, viewing it as a transportive alternative to mainstream perfumes, often noting the perfumer's personal touch and passion.

Copy Examples

• •Inspired by the last dance of a summer evening. La Valse is not just a perfume, but a story told in rose, vanilla, and sandalwood. Each note is a step, a twirl, a memory. Handcrafted for those who live with passion. Discover the dance.
• •We believe perfume should be as real as the memories they evoke. That's why we use only 100% natural botanicals—from rare gardenia absolutes to our own in-house tinctures. No synthetics. No shortcuts. Just the raw, complex beauty of nature, bottled.
• •Don't smell like everyone else. Smell like you. Our purpose is to create scents with soul, that evolve with your skin and tell a story that is uniquely yours. Artisan-made in Colorado, for the individual, not the masses. #WitAndWest #NaturalPerfume #ArtisanPerfumery
• •Your life is a unique story. Shouldn't your scent be too? Collaborate with our perfumer to translate your personal memories and aspirations into a one-of-a-kind fragrance. The Bespoke Experience is more than a perfume; it's your essence, captured.
• •Finding your signature scent should be a journey of discovery, not a guessing game. Our Scent Quiz helps you articulate your preferences and points you toward a fragrance that truly resonates. Are you ready to meet your match? Take the quiz.