Brand Tone

Enthusiastic, Passionate, Informative, Helpful

Brand Values

• •Uniqueness & Personalization
• •Quality & Durability
• •Craftsmanship
• •Beauty & Joy
• •Customer Focus

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., Artistic, Elegant, Joyful, Caring), and for each trait, list 'Do's' and 'Don'ts' for language, tone, and style.
• •Maintain a bilingual approach, catering to both French and English-speaking audiences.
• •Focus on visual storytelling on platforms like TikTok, highlighting the craftsmanship and uniqueness of products.
• •Emphasize personalization and customization options in all communications.
• •Actively engage with customer inquiries and feedback to foster a customer-centric approach.

Social Perception

Positive, artisan, customer-focused, unique, bilingual

Copy Examples

• •No water, no fuss, just everlasting charm.
• •Discover the art of personalized gifts with our unique handmade creations.
• •Experience the beauty and durability of epoxy resin, crafted to last a lifetime.
• •Transform your living space with our exquisite, handcrafted decor.
• •Explore our collection of one-of-a-kind treasures, designed with passion and care.