Brand Tone

chic, empowering, vibrant, and aspirational

Brand Values

• •Quality & Performance: WISKII emphasizes the use of premium, technical fabrics like Lycra and Nilit for comfort, durability, and functionality (e.g., stretchy, buttery soft, sweat-resistant). Each piece reportedly undergoes multiple fittings to ensure perfect fit and quality.
• •Style & Fashion-Forward Design: The brand is committed to blending technical activewear with "dashing trends," creating stylish, modern, and eye-catching designs. They focus on flattering cuts, unique details like laser cuts and scallop edging, and versatile pieces that transition from workouts to everyday life.
• •Empowerment & Confidence: WISKII aims to make women look and feel incredible, confident, and their best during workouts and daily activities. Their marketing often uses empowering language and showcases a "feel good, look great" philosophy.
• •Versatility (Athleisure Focus): A core value is the creation of "gym to glam" activewear that is suitable for various activities and transitions seamlessly to casual wear.
• •Customer Connection: The brand strives to connect with the "WISKII family" through social media, rewards programs, and an influencer program, aiming to build a community.

Best Practices

• •Use Empowering & Aspirational Language: Incorporate words that inspire confidence, strength, and a positive self-image (e.g., "empower," "conquer," "shine," "bold," "unstoppable," "elevate").
• •Highlight the "Chic Comfort" Duality: Consistently emphasize both the stylish, fashion-forward aspect and the high-quality, comfortable feel of the fabrics and fit. Use phrases like "buttery soft," "body-sculpting," alongside "chic," "elegant," "trendy."
• •Focus on Versatility (Gym-to-Glam): Showcase how the activewear can be worn for various activities and seamlessly transition into everyday life. Use scenarios that reflect this lifestyle.
• •Maintain a Vibrant and Positive Voice: Even when discussing technical features, keep the language energetic and engaging. Reflect the "dopamine dressing" concept – making people feel good.
• •Be Authentic and Transparent (Addressing a Perception Gap): While maintaining the aspirational tone, ensure clarity in product descriptions, sizing guidance, and return policies to build trust and manage expectations, especially given existing customer feedback. While the brand aims for a premium feel, acknowledging practical customer concerns in policy and FAQ sections can improve perception.

Social Perception

Many customers praise WISKII for its comfortable, soft, high-quality fabric and stylish, flattering designs. However, some customers report issues with sizing, long delivery times, and a difficult return process, particularly as returns often need to be shipped to China.

Copy Examples

• •Headline: Elevate Your Every Move. Body: From sun salutations to city strolls, WISKII activewear blends buttery-soft comfort with chic designs that empower you to own your day. Discover pieces that feel as incredible as they look. #WISKIIActive #GymToGlam
• •Headline: Dare to Be Vibrant. Body: Unleash your confidence in WISKII. Our latest collection features bold prints and body-sculpting fabrics designed to make you stand out and feel unstoppable. Performance meets style, effortlessly. #WISKIIStyle #ActivewearRevolution
• •Headline: The Art of Athleisure. Perfected. Body: Why choose between comfort and style? WISKII delivers premium activewear that seamlessly transitions from your toughest workout to your most relaxed moments. Feel the difference quality fabric and thoughtful design make. #LoveAtFirstFeel #WISKIIEveryday
• •Headline: Sculpted by Design. Loved for Comfort. Body: Experience the WISKII difference with activewear that sculpts, supports, and stretches with you. Our technical fabrics and meticulous fit ensure you look and feel your absolute best, play after play. #FitnessFashion #WISKIIPerformance
• •Headline: Your Workout. Your Style. Your Power. Body: WISKII activewear is more than just clothing; it’s a statement. Embrace your strength and femininity with pieces that are as dynamic and versatile as you are. Look good, feel powerful. #EmpoweredByWISKII #ChicActivewear