Tono de Marca

Eclectic, Playful, Friendly, Approachable, Curated, and Knowledgeable

Valores de Marca

• •Uniqueness & Individuality: Offering items that allow customers to express personal style and make their living spaces feel more special.
• •History & Storytelling: Believing that each object possesses its own history and story, making it more interesting.
• •Sustainability & Second Life: Promoting the value of vintage as a service to oneself, the earth, and often one's pocket, by giving objects 'new lives in present-day homes'.
• •Accessibility & Fair Pricing: Striving to offer items at the 'very best price'.
• •Joy & Humor: Infusing their business with a sense of fun and not taking themselves too seriously.

Mejores Prácticas

• •Embrace the Quirk: Don't be afraid to inject humor and personality into your descriptions and posts. Use playful language, witty observations, and share the fun side of your finds.
• •Tell the Story: Highlight the history or unique aspects of items whenever possible. This reinforces the "vintage treasure" value and adds depth beyond just being an old item.
• •Stay Visually Eclectic but Curated: Your visuals (especially on Instagram and TikTok) should reflect the diverse yet intentionally chosen nature of your inventory. Show items in inspiring, slightly unconventional, but always appealing ways.
• •Engage with Enthusiasm: Respond to comments and messages with the same friendly, approachable, and slightly humorous tone you use in your posts. Foster the "Wishboners" community.
• •Balance Playfulness with Professionalism: While humor is key, ensure product information (dimensions, materials, price) is clear and accurate. The "Reserve" in your name implies quality and a discerning eye, so maintain that trust.

Percepción Social

Wishbone Reserve is perceived as a beloved local gem and a 'must-visit spot' for unique vintage finds, furniture, and gifts in Baltimore. Customers see it as a place to discover 'treasures' and items they 'didn't realize you needed—until of course, you need it'. It's known for its eclectic and well-curated inventory, fair prices, and friendly atmosphere. The brand is seen as a fun, funky, and reliable source for quality vintage pieces, especially mid-century modern items. They are also recognized for supporting local artists and contributing to the community's creative spirit.

Ejemplos de Copy

• •Your home called, it's bored. Rescue it with a dose of vintage charm and a sprinkle of 'where'd-you-get-THAT?!' from Wishbone Reserve. Warning: may cause extreme happiness. #WishboneReserve #BaltimoreVintage #EclecticHome
• •Giving old treasures new stories. ✨ From mid-century marvels to quirky finds that'll make you smile, we're not just a vintage store, we're a personality infusion for your space. Come dig! #VintageBaltimore #UniqueDecor #TheBoneZone
• •Life's too short for beige. Unleash your inner maximalist (or minimalist with a wild side) at Wishbone Reserve. We've got the goods to prove that good design has a great sense of humor. #HampdenFinds #VintageFurniture #CharmCityChic
• •Pretty sure 'collecting cool stuff' is a love language. And guess what? We're fluent. Find your next conversation starter or that perfect, 'OMG-this-is-so-you' gift at Wishbone. #BaltimoreShopping #VintageTreasures #WishYouWereHere
• •Saving the planet, one fabulous vintage find at a time. At Wishbone Reserve, sustainability looks suspiciously like a really cool lamp and that chair you've been dreaming of. Good for your home, good for the earth, great for your soul. #SustainableStyle #VintageShop #BaltimoreMD