Brand Tone

Empathetic, Compassionate, Supportive, Caring, Thoughtful, Meaningful, Gentle, Sincere, Modern, Simple

Brand Values

• •Human Connection
• •Empathy & Understanding
• •Meaningful Gestures
• •Simplicity & Accessibility
• •Authenticity

Best Practices

• •Lead with Empathy: Always approach copy from a place of understanding the recipient's (and the sender's) emotional state. Use gentle, supportive language. Think 'How can we help someone express their care?'
• •Focus on "Meaningful" & "Personal": Highlight the value of a handwritten, thoughtfully chosen card over impersonal alternatives. Emphasize customization and the sincerity of the gesture.
• •Keep it Simple and Clear: While the emotions are complex, the process and the language should be straightforward and easy to understand, especially for those who may be grieving or stressed.
• •Use Authentic, Human Language: Avoid overly formal or corporate-speak. Write as if a caring friend is offering advice and assistance. Incorporate storytelling where appropriate, like the founder's story.
• •Be Consistent Across All Channels: Ensure the empathetic, supportive, and thoughtful tone is maintained on the website, social media, email communications, and even in customer service interactions. Use resources like the "Being There" blog to reinforce this tone with helpful content.

Social Perception

A Niche Service, Helpful and Considerate, Sincere, Potentially Overlooked

Copy Examples

• •Headline: When Words Are Hard to Find, Let a Handwritten Card Speak for You. Body: In moments of sorrow or when encouragement is needed most, finding the right words can be a challenge. Wishbar helps you send a meaningful, handwritten card that conveys your heartfelt support, simply and sincerely. Browse our collection and let us help you be there for them.
• •Headline: More Than Just a Card. It's a Connection. Body: Remembering a loved one, celebrating a mom, or offering a word of encouragement – some messages deserve more than a text. Wishbar offers beautifully crafted cards, personally handwritten and mailed, to create a tangible token of your care. Because true connections matter.
• •Headline: Sympathy, Simplified. Thoughtfulness, Delivered. Body: Expressing your condolences shouldn't add to your stress. Wishbar provides a gentle way to send comfort and support. Choose a card, personalize a message (or use our expert-guided options), and we'll ensure your warm wishes are beautifully handwritten and delivered.
• •Headline: For Life's Tender Moments: A Card That Says You Understand. Body: Navigating loss or offering support during tough times requires a delicate touch. Our collection of encouragement and sympathy cards is curated with care, offering sentiments that resonate. Let us help you share a message of hope and understanding when it's needed most.
• •Headline: Show You Care, From Anywhere. Body: Distance doesn't have to mean disconnection. With Wishbar, you can send a personal, handwritten card to anyone, anywhere in the world. Choose from our unique designs and let your thoughtfulness travel miles. We handle the writing and mailing, so you can focus on what matters: showing you're there for them.