Brand Tone

Professional & Authoritative, Supportive & Encouraging, Inspirational & Aspirational, Approachable & Friendly

Brand Values

• •Quality Education
• •Student Success & Empowerment
• •Professionalism & Industry Relevance
• •Practical Skill Development
• •Passion for Beauty

Best Practices

• •Develop a Brand Voice Guide: Clearly define the tone, language style, common phrases to use/avoid, and overall personality. Share this with anyone creating content.
• •Know Your Audience: Tailor the language and message to resonate with aspiring beauty professionals, considering their motivations, aspirations, and concerns. (e.g., career changers, young aspirants).
• •Be Authentic and Passionate: Let genuine enthusiasm for the beauty industry and student success shine through in all communications. Avoid overly corporate or impersonal language.
• •Prioritize Clarity and Conciseness: Make information easy to understand, especially regarding course details, benefits, and calls to action. Use clear, active language.
• •Maintain Consistency Across Platforms: While the style might adapt slightly (e.g., more emojis on Instagram), the core tone and values should remain consistent across the website, social media, emails, and any other marketing materials.

Social Perception

Positive Feedback Focus, Service Quality, Community Engagement

Copy Examples

• •Facebook/Instagram Post (Course Promotion): Unlock your creative potential and launch a dazzling career! ✨ Our Diploma in Professional Makeup Artistry is enrolling now. Learn from industry experts and master the skills to shine. Tap the link in bio to learn more and join the Beauty Academy Hong Kong family! #BeautyAcademyHK #MakeupArtist #HongKongBeauty #CareerInBeauty #NewBeginnings
• •Website Banner (Homepage): Your Journey to Beauty Expertise Starts Here. Discover accredited courses, passionate instructors, and a supportive learning environment at Beauty Academy Hong Kong. Enquire Today!
• •Instagram Caption (Student Work Showcase): Transformation Tuesday! 💄 We're so proud of our talented student @[student_handle] for creating this stunning bridal look. Your dedication and artistry are inspiring! Keep shining! ✨ #StudentSuccess #BeautyAcademyHKTalent #BridalMakeup #ProudTutor #HongKongMakeupSchool
• •Facebook Ad (Open Day/Webinar): Considering a future in the vibrant world of beauty? Join our FREE Online Info Session on [Date] at [Time]! Get your questions answered, meet our instructors, and discover the exciting courses at Beauty Academy Hong Kong. Register now: [Link] #BeautyCareerPath #HKBeautySchool #InfoSession #YourFutureAwaits
• •Email Newsletter Snippet (Alumni Success Story): From Classroom to Catwalk: Meet Sarah Chan! Since graduating from our Advanced Skincare Program, Sarah has launched her own successful clinic and is making waves in the Hong Kong beauty scene. Read her inspiring story on our blog and see where your passion can take you! [Link to Blog/Story] #BeautyAcademyHKAlumni #SuccessStory #Inspiration #BeautyEntrepreneur