Brand Tone

The brand's tone is predominantly mystical, personal, and educational, creating an inclusive and familiar atmosphere with empowering and spiritual language. On platforms like TikTok and YouTube, the tone becomes more modern, direct, and sometimes assertive.

Brand Values

• •Clarity and Guidance
• •Authenticity and Heritage
• •Community
• •Natural and Ethical Practices
• •Empowerment

Best Practices

• •Embrace "Soul Family" Language: Consistently use terms like "Soul Family," "Wisdom Gang," and "Miss. J" to maintain a personal, community-focused connection across all platforms.
• •Lead with Intention: Frame all product and service descriptions around the outcome and intention (e.g., "for clarity," "to attract love," "to protect your energy") rather than just the physical attributes.
• •Integrate the Founder's Story: Subtly weave in Bianca's heritage and personal spiritual journey into "About" sections, blog posts, and video content to reinforce brand authenticity and expertise.
• •Balance Mysticism with Education: Combine mystical and spiritual language with clear, educational content. Explain why an herb is used or how a tarot reading can provide guidance, empowering the customer with knowledge.
• •Maintain a Consistent Visual and Textual Aesthetic: Use a cohesive set of fonts, colors, and imagery that reflects the mystical and natural values of the brand. Ensure that the modern, direct tone of TikTok aligns with the more serene, empowering tone of the website, creating a multifaceted yet unified brand voice.

Social Perception

The brand is perceived as highly positive within its niche community, with customers expressing satisfaction and finding Bianca a credible and engaging spiritual guide. It's seen as a personal, one-woman, small business, fostering a strong connection with its audience.

Copy Examples

• •Feeling stuck? It's time to clear the path. Our Road Opener Intention Oil is handcrafted with all-natural botanicals to remove obstacles and invite new opportunities. Anoint your pulse points, set your intention, and let your journey unfold. Welcome to the #WisdomGang. Tap to shop.
• •Title: What the Universe Needs You to Hear RIGHT NOW | Pick A Card Tarot Reading. Description: Hey Soul Family! Miss. J here. If you found this video, there's a message waiting for you. Let's tap into the divine and uncover the wisdom you need for the week ahead. Trust your intuition, choose your pile, and let's find your clarity.
• •Illuminate Your Intentions. Each of our manifestation candles is hand-poured, fixed with purpose, and blessed to help you attract your deepest desires. From prosperity to peace, light the way to your new reality.
• •(Video shows Bianca lighting a 'Money Drawing Candle') Don't chase, attract. When you align your energy with abundance, the universe conspires in your favor. #spiritualtiktok #candlemagic #hoodoowitchtok #bruja #wisdomandlight #moneycandle
• •Subject: A Message of Clarity For Your Week, [Customer Name]. Body: Hello Soul Family, Are you making space for magic? This week is all about recognizing the signs the universe is sending you. Our latest blog post explores three ways to heighten your intuition. Plus, a special restock on our best-selling 'Sugar Baby' intention oil!