Brand Tone

Inspiring & Positive, Friendly & Approachable, Helpful & Supportive, Creative & Stylish, Modern & Clean

Brand Values

• •Creativity and Design Excellence
• •Quality
• •Accessibility
• •Customer Empowerment
• •Personalization & Thoughtfulness
• •Passion
• •Customer Focus

Best Practices

• •Always Lead with Positivity and Inspiration: Frame product benefits around adding beauty, joy, and organization to the customer's life. Use uplifting language.
• •Emphasize Ease and Accessibility: Highlight the convenience of digital downloads ("instant access," "print at home") and the simplicity of personalizing products.
• •Maintain a Friendly and Approachable Voice: Use "you" and "your" to speak directly to the customer. Adopt a conversational yet professional style. Avoid overly technical jargon.
• •Showcase Creativity and Style: Use descriptive adjectives that reflect the aesthetic of the products (e.g., "stylish," "chic," "modern," "thoughtfully designed," "unique").
• •Reinforce Values Subtly: Weave in mentions of quality, passion for design, and the mission to help customers live more beautifully and organized, connecting back to the "About Us" sentiment.

Social Perception

Customers likely perceive Wisconsin Design Team as a source for aesthetically pleasing, affordable, and convenient solutions for home decor and organization. The emphasis on digital products suggests an appeal to those seeking instant access and DIY options. Personalized gifts position them as a go-to for unique and thoughtful presents. The brand likely resonates with individuals who value home aesthetics, organization (e.g., users of digital planners), and creative expression. The "Wisconsin" in their name primarily indicates their geographical base ("based in the heart of Wisconsin") rather than an exclusive focus on Wisconsin-themed items.

Copy Examples

• •✨ Fresh inspiration for your walls! ✨ Our latest collection of printable art has just dropped, ready to bring beauty and your unique style into your home, instantly. Tap the link in bio to download your new favorite piece! #PrintableArt #HomeDecor #InstantDownload #WallArt #WisconsinDesignTeam #BeautifulSpaces
• •Plan Your Best Life: Our New Digital Planners Are Here! organize, create, achieve.
• •Sip in style with a mug that's uniquely yours! ☕️ Our personalized mugs make the perfect heartfelt gift or a special treat for yourself. Add your name, a favorite quote, or a special date. Crafted with care and designed to bring a smile to your everyday. #PersonalizedGift #CustomMug #GiftIdeas #ThoughtfulGifts #WisconsinDesignTeam
• •Create a workspace you LOVE! 🌿 Get inspired with our printable wall art and digital organization tools designed to make your home office both beautiful and productive. #HomeOfficeInspo #WorkFromHome #OfficeDecor #DigitalPlanner #Printables #Organization #WisconsinDesignTeam
• •Unlock Your Creativity. ✨ Discover high-quality printables and personalized gifts to make your life more beautiful and organized. Shop now and support a small business passionate about design! #ShopSmall #CreativeLiving #PersonalizedDecor