Brand Tone

Knowledgeable & Authoritative, Proudly Wisconsin-Focused & Traditional, Friendly & Approachable, Quality-Oriented, Appreciative & Celebratory

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Customer Focus & Service
• •Wisconsin Pride & Support for Local Cheesemakers
• •Innovation & Adaptability

Best Practices

• •Lead with Wisconsin Heritage: Always weave in the \"Wisconsin-made\" aspect and the deep-rooted history of the brand and the state's cheesemaking. Mentioning \"Since 1938\" or \"Family-Owned\" reinforces authenticity.
• •Speak with Knowledgeable Passion: Copy should convey expertise without being intimidating. Share interesting facts, tasting notes, or pairing suggestions that educate and entice the customer.
• •Use Warm and Welcoming Language: Even when discussing gourmet or artisanal products, the tone should feel inviting and helpful, reflecting the positive customer service experiences often reported.
• •Highlight Quality and Craftsmanship: Use descriptive adjectives that evoke the superior quality and care that goes into Wisconsin cheese (e.g., \"award-winning,\" \"handcrafted,\" \"artisan,\" \"finest\").
• •Balance Tradition with Modern Convenience: While emphasizing heritage, also highlight the ease of online ordering, nationwide shipping, and the brand's adaptability, assuring customers of a seamless modern shopping experience.

Social Perception

Authoritative & Go-To Source, High Quality & Trustworthy, Iconic & Historic, Excellent Customer Experience, Innovative (increasingly)

Copy Examples

• •Headline: Taste the Tradition. Discover Wisconsin's Finest. Body: Since 1938, Wisconsin Cheese Mart has been your home for authentic, award-winning Wisconsin cheese. Explore over 150 varieties, handpicked from the state's best cheesemakers. Order online for a true taste of America's Dairyland, delivered to your door.
• •Headline: More Than Cheese, It's a Wisconsin Celebration. Body: From sharp cheddars to creamy blues, our family-owned mart celebrates the art of Wisconsin cheesemaking. Need a recommendation? Our cheese experts are passionate about helping you find your next favorite.
• •Headline: The Perfect Gift? Always Cheese. Body: Curated gift baskets brimming with Wisconsin's best. Whether for a connoisseur or a curious foodie, give a gift that’s crafted with tradition and bursting with flavor. Shop our collections now!
• •Headline: From Our Home to Yours: The Best of Wisconsin Cheese. Body: We partner with local creameries across Wisconsin to bring you an unmatched selection of gourmet cheeses. Experience the dedication and innovation in every bite. Fast nationwide shipping.
• •Headline: Elevate Your Everyday with Award-Winning Wisconsin Cheese. Body: Why settle for ordinary? Explore unique flavors, textures, and stories with cheese from Wisconsin Cheese Mart. Find the perfect cheese for your next charcuterie board, recipe, or solo indulgence.