Tono de Marca

professional, innovative, clinical, authoritative, confident, and educational, yet accessible

Valores de Marca

• •Innovation
• •Precision and Clarity
• •Collaboration and Education
• •Quality and Reliability
• •Efficiency

Mejores Prácticas

• •Lead with the Benefit, Support with the Feature: Start with the clinical advantage (e.g., 'Achieve diagnostic certainty') and then explain the feature that enables it (e.g., 'with our patented wide-view speculum').
• •Use Professional and Precise Language: Maintain a clinical tone by using medically accurate terms like 'tympanic membrane' and 'diagnostic,' but avoid overly complex jargon that could hinder clarity.
• •Focus on 'Reinvented,' Not Just 'New': Consistently frame the product as a fundamental shift in otoscopy, not just an incremental improvement. Use words like 'transform,' 'reinvent,' and 'redefine.'
• •Emphasize Visuals and Sharing: The core of the product is its digital imaging. All copy should reinforce the benefit of seeing, saving, and sharing high-quality visuals for better patient care and collaboration.
• •Adapt the Tone by Platform: While the core message is consistent, the delivery can change. Be more technical and detailed on YouTube and the website, concise and benefit-driven on Instagram, and quick and demonstrative on TikTok.

Percepción Social

A premium, specialized, and credible high-tech brand in medical technology, providing superior tools for professionals, seen as a leader in its niche for solving clinical problems effectively with clear imaging and data-sharing capabilities.

Ejemplos de Copy

• •Clarity in every canal. The Wispr's distal nano camera provides an unprecedented view of the tympanic membrane, eliminating guesswork. Are you ready to upgrade your diagnostics? #DigitalOtoscope #ENT #Pediatrics #MedTech
• •See Beyond the Speculum. The Wispr Digital Otoscope delivers the complete picture for confident diagnoses.
• •Stop guessing. See the full diagnosis with Wispr.
• •TikTok concept: Side-by-side comparison of traditional vs. Wispr otoscope views with text overlay: 'Your view just got an upgrade. Experience diagnostic clarity.'
• •Empower your practice with the Wispr Digital Otoscope. Its patented technology provides a full, unobstructed view of the eardrum, enabling superior diagnostics and easy image sharing for consultations and patient records. Reliable, efficient, and precise.