Brand Tone

Friendly and Approachable, Humorous and Witty, Authentically Local (Wisconsin), Passionate about the Outdoors, Community-Oriented, Informative

Brand Values

• •Love for Wisconsin
• •Outdoor Engagement
• •Sustainability and Eco-consciousness
• •Community
• •Authenticity
• •Giving Back

Best Practices

• •Embrace Local Lingo (Authentically): Continue using Wisconsin-specific slang and colloquialisms like "ope," "der," "'Sconnie," "you betcha," but ensure it feels natural and not forced. Create a small glossary if needed for consistency.
• •Inject Humor and Playfulness: Maintain a lighthearted, witty, and self-aware sense of humor that resonates with the Wisconsin spirit. Don't be afraid to poke gentle fun at local quirks.
• •Storytelling with a Local Flavor: Frame product benefits and brand messages within relatable Wisconsin scenarios – a weekend at the cabin, a Packers game tailgate, a hike along the Ice Age Trail.
• •Prioritize Community Engagement: Write copy that invites interaction, asks questions, and makes followers feel like part of the "Wiscampsin family." Respond to comments and messages in the established brand voice.
• •Stay True to Values in Messaging: Consistently weave in the brand's commitment to the outdoors, sustainability, and supporting Wisconsin. Whether it's a product description or a social media update, find opportunities to subtly reinforce these core principles.

Social Perception

Customers and the public generally perceive Wiscampsin positively as a brand that genuinely loves and promotes Wisconsin. Products are well-received for their design, quality, and connection to local pride. The commitment to sustainability and giving back to local causes is a recognized and valued aspect of the brand. The humor and local dialect are generally seen as endearing and authentic, contributing to a strong local brand identity.

Copy Examples

• •Ope! Just dropped another batch of these beauties. Perfect for your next fish fry or just wanderin' around God's country. Snag yours before your cousin Dave buys 'em all! #Wiscampsin #GetOutDer #WisconsinPride #UpNort
• •Cripes, are ya signed up for Wiscampsin Weekly yet? It's your free, five-minute scoop on all things Wisconsin outdoors. From findin' the best fishin' spots to secret hiking trails – we gotcha covered. Click here to join the fam! [Link] #WisconsinOutdoors #ExploreWisconsin #WiscampsinWeekly
• •Whether it's a hot cup of coffee by the cracklin' fire or a sneaky bit of 'Wisco Pop' on the pontoon, this here mug is your new best friend. Tough enough for any adventure the Driftless can throw at ya. Cheers to that, eh? *1% of profits go to keepin' our state parks lookin' sharp!* #MadeInWisco #CampLife #SupportLocal
• •Alright, 'Sconnies, settle a debate for us: best cheese curd spot in the state? Drop your favorites below! 👇 We might just send a little somethin' somethin' to our favorite answer. #Wisconsin #CheeseCurds #WiscampsinLife
• •Hey Der! Your Weekly Dose of Wisconsin Goodness is Here! or Ope! Don't Miss These Hidden Gems in the Northwoods!