Brand Tone

Passionate & Emotional, Quality-Conscious & Confident, Friendly & Approachable, Informative & Helpful, Slightly Premium/Aspirational

Brand Values

• •Quality & Craftsmanship
• •Love & Passion for Animals
• •Responsibility & Sustainability
• •Tradition & Innovation
• •Customer Focus & Service
• •Respect & Energy

Best Practices

• •Emphasize "Love" and "Passion": Consistently use words that convey deep affection and care for pets (e.g., "love," "cherish," "best friend," "family," "passion"). Reflect the "Wir lieben HUNTER" (We love HUNTER) and "HUNTER. FEEL LOVED!" ethos.
• •Highlight Quality and Craftsmanship: Always weave in terms related to superior materials (especially leather where applicable), German engineering/manufacturing, durability, and attention to detail. Use phrases like "handcrafted," "premium," "long-lasting," "Made in Germany."
• •Maintain a Friendly and Inclusive Voice: Address the customer warmly, as a fellow pet lover. Use "you" and "your pet" to create a direct connection. Foster a sense of community, as suggested by "HUNTER Family."
• •Be Informative and Reassuring: Provide clear benefits and solutions. Back up quality claims with facts (e.g., type of leather, specific design features). Reassure customers they are making a good investment in their pet's comfort and safety.
• •Show, Don't Just Tell (with a touch of Aspiration): Use vivid descriptions and storytelling to paint a picture of pets enjoying HUNTER products. While friendly, subtly convey the premium nature and the joy of providing the best for one's pet, aligning with the aspirational aspect of quality.

Social Perception

Positive Overall: Customers generally perceive HUNTER as a provider of high-quality, durable, and often stylish pet accessories. The "Wir lieben HUNTER" online shop is seen as a reliable source with good service.

Copy Examples

• •Headline: Crafted with Love, Built to Last. Spoil your best friend with HUNTER quality. Body: Because they're family. At Wir lieben HUNTER, we believe every wagging tail and happy purr deserves the finest. Discover handcrafted collars, cozy beds, and durable toys designed for a lifetime of adventures together. #WeLoveHunter
• •Headline: The Comfort They Crave, The Quality You Trust. That’s the HUNTER Promise. Body: From the softest German-made leather to innovative, practical designs, every HUNTER product is a testament to our passion for pets. Give your furry companion the ultimate in comfort and style. Explore the collection at wirliebenhunter.de.
• •Headline: More Than Just Accessories. It's a HUNTER Thing. Body: Join the HUNTER family and experience the difference. We're not just about premium pet gear; we're about celebrating the incredible bond you share. Find tips, inspiration, and the perfect gear to make every moment special. [Link to Wir lieben HUNTER magazine/blog]
• •Headline: Adventure-Ready? So Is Their HUNTER Gear. Body: Whether it's a walk in the park or a mountain hike, trust HUNTER's renowned durability and craftsmanship to keep up with every exploration. Because the best memories are made together, comfortably and safely. Shop tough, shop stylish at Wir lieben HUNTER.
• •Headline: Feel the HUNTER Difference: Uncompromising Quality, Unconditional Love. Body: For over 40 years, HUNTER has been dedicated to creating accessories that enrich the lives of pets and their people. Experience the meticulous craftsmanship and passion in every stitch. Your pet deserves the best, they deserve HUNTER. [Link to wirliebenhunter.de]