Tono de Marca

Sophisticated, Artistic, and Authoritative

Valores de Marca

• •Quality Craftsmanship
• •Bespoke Customization
• •Artistic Collaboration
• •Exclusivity and Luxury

Mejores Prácticas

• •Lead with Artistry, Support with Technicals: Always frame the product as a piece of art first. Use evocative, sophisticated language (sculptural, ethereal, dramatic, inspired). Follow up with technical details (handmade, locally sourced, material type, customizable) to substantiate the claim of quality.
• •Speak the Language of Designers: Use industry-specific terms like scale, impact, vision, form, and finish. This shows you understand the priorities of your professional audience and establishes you as a knowledgeable peer, not just a supplier.
• •Emphasize Custom at Every Opportunity: The ability to customize is your greatest strength. Integrate words like bespoke, tailored, customizable, one-of-a-kind, and your vision into headlines, body copy, and calls to action to consistently reinforce this key value.
• •Tell the Story of Craftsmanship: Go beyond saying high quality. Describe the process. Use phrases like handcrafted in our Los Angeles studio, old-world techniques, and meticulous attention to detail to create a mental picture of the care and expertise that goes into each piece.
• •Maintain an Authoritative, Confident Tone: Avoid hesitant or sales-oriented language (e.g., we hope you like, check out our sale). Instead, use confident, declarative statements. Your tone should reflect a brand that is a master of its domain, offering its expertise and exclusive products to a discerning clientele.

Percepción Social

A high-end, designer-focused partner, recognized as a global leader in the luxury market, known for balancing quality with impeccable design, and serving high-end interior designers, architects, and affluent homeowners.

Ejemplos de Copy

• •From Vision to Illumination. We partner with the world's leading designers to transform ambitious concepts into breathtaking reality. Where others see a challenge, we see a canvas. Let's create light.
• •An intersection of art and architecture. Our custom 'Petra' chandelier, designed in collaboration with [Designer/Firm Name], serves as the soul of this space, casting a warm, dramatic glow. Each piece is handcrafted in our Los Angeles studio to make a singular statement. #WiredDesigns #CustomLighting #LuxuryInteriors #LightingDesign
• •Subject: New from Wired: The Art of Subtlety. This season, we explore the quiet power of light. Introducing the 'Aura' Collection — a curated selection of minimalist sconces and pendants designed to complement, not compete. Discover handcrafted forms in alabaster and bronze that provide inspired illumination for serene spaces.
• •For over 35 years, Wired Custom Lighting has been the trusted manufacturing partner for complex design projects, from luxury residences to superyachts. Our Los Angeles factory merges old-world craftsmanship with modern technology to deliver unparalleled quality and precision. See how our expertise can elevate your next project. [Link to 'Our Process' page] #Manufacturing #CustomLighting #Architecture #InteriorDesign #Craftsmanship
• •The 'Ibiza' Pendant is an ode to organic form and meticulous detail. Hand-finished brass arms cradle individually selected glass globes, creating a dynamic play of reflection and light. Fully customizable in scale and finish, it is designed to be a timeless centerpiece. Handmade with pride in Los Angeles.