Brand Tone

Personal & Passionate, Artistic & Appreciative of Craftsmanship, Elegant & Understated, Approachable & Sincere

Brand Values

• •Uniqueness
• •Craftsmanship/Handmade Quality
• •Passion
• •Artistic Expression
• •Attention to Detail

Best Practices

• •Develop a "Voice Guide": Document the key characteristics of Pam Designed's tone (e.g., artistic, passionate, elegant, sincere, appreciative of detail). Include "words we use" and "words we avoid" to ensure consistency.
• •Emphasize the "Handmade" and "Artisan" Aspects: Consistently highlight that each piece is crafted by Pam. Use storytelling to connect the product back to the maker's passion and skill.
• •Focus on Uniqueness and Detail: In product descriptions and general communications, draw attention to the intricate details of the wirework and the unique qualities of the materials used (pearls, gemstones). Avoid generic descriptions.
• •Maintain a Personal Touch (Where Appropriate): While keeping an elegant tone, allow Pam's personal passion to shine through, especially in blog posts, "About Us" sections, or direct customer interactions. Use "I" when speaking from Pam's perspective.
• •Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual presentation on the website and any future social media. Elegant, artistic visuals should be paired with copy that reflects the same qualities.

Social Perception

The perception is likely shaped almost entirely by the website itself. Visitors are likely to perceive the brand as a small, artisan-led business, valuing quality and unique design over mass production.

Copy Examples

• •Homepage Welcome: "Discover the art of wire crochet. Each piece in the Pam Designed collection is meticulously handcrafted, weaving delicate wires and luminous gems into unique expressions of elegance. Find your own wearable art today."
• •Product Description (e.g., Pearl Necklace): "Adorn yourself with the timeless glow of freshwater pearls, intricately cradled in a dance of fine silver wire. This handcrafted necklace isn't just jewelry; it's a whisper of artistry, born from passion and designed to be uniquely yours."
• •'Our Story' Snippet for Social Media: "From a spark of curiosity at a local market to a passion that weaves its way into every unique design. I'm Pam, and this is more than just jewelry; it's a piece of my heart, handcrafted for you. ✨ #WireCrochetArt #PamDesigned #HandmadeJewelry #ArtisanCrafted"
• •Email Subject Line for New Collection: "Unveiling New Treasures: Handcrafted Wire Crochet Elegance Awaits."
• •Instagram Post Caption (Image of Earrings): "Intricate. Delicate. Designed by hand, worn with heart. Our latest wire crochet earrings, featuring [Gemstone/Pearl type], are a testament to the beauty of slow craft. #PamDesignedJewelry #UniqueEarrings #HandcraftedLuxury #WireArt"