Brand Tone

Welcoming and Community-Focused, Whimsical and Creative, Passionate and Personal, Encouraging and Inspiring, Modern yet Respectful of Tradition

Brand Values

• •Creativity and Design
• •Community
• •Tradition and Heirlooms
• •Quality
• •Family and Connection
• •Joy and Fun

Best Practices

• •Embrace "Welcoming Whimsy": Always combine a friendly, approachable tone with a touch of creative playfulness in your descriptions, social media posts, and customer interactions.
• •Tell the Story: Weave in elements of the founders' passion, the "WIP" philosophy, and the joy of creating heirlooms. This personal touch resonates with the brand's origins.
• •Foster Community in Your Language: Use inclusive language. Refer to "our stitchers," "our community," and invite interaction. Highlight events and shared experiences.
• •Keep it Positive and Encouraging: Especially when addressing beginners or showcasing new techniques, maintain an upbeat and supportive voice. Phrases like "There's no needlepoint jail" exemplify this well.
• •Be Visually Consistent with Your Voice: Ensure that the imagery used alongside your copy (e.g., bright, clean product shots, photos of community events, colorful designs) matches the whimsical, creative, and welcoming tone of your text.

Social Perception

Customers and the broader needlepoint community appear to view Wipstitch Needleworks positively. They are seen as a source of high-quality, beautifully designed canvases. The brand is perceived as welcoming and community-oriented, particularly through "The Attic" and their engaging events. Retailers and collaborators value their designs, leading to features and trunk shows. There's an appreciation for the creative and sometimes "cheeky" or pop-culture-inspired themes in their canvases. The personal story of the "Wipsisters" adds an authentic and relatable dimension to the brand.

Copy Examples

• •Headline: Stitch Your Story, One Whimsical Thread at a Time. Body: Dive into a world of color and creativity with Wipstitch Needleworks. Our hand-painted canvases are designed to spark joy and help you craft treasured heirlooms. Join our vibrant community at The Attic! (Reflects: Whimsical, Creative, Community-Focused, Tradition)
• •Headline: More Than Just a Canvas. It's a Wipstitch. Body: Remember those "Work In Progress" moments? We celebrate them! From contemporary designs to essential stitching accessories, find everything you need to bring your next masterpiece to life. (Reflects: Playful, Creative, Understanding of Stitcher's Journey)
• •Headline: Gather. Stitch. Laugh. Welcome to The Attic. Body: Your creative haven awaits! Wipstitch Needleworks isn't just about beautiful supplies; it's about connection. Join our classes, sip & stitch events, or just drop by. Let's make something beautiful together. (Reflects: Welcoming, Community-Focused, Joyful)
• •Headline: For the Love of Heirlooms & Cheeky Sayings. Body: Inspired by family tradition and a dash of modern fun, Wipstitch offers unique needlepoint canvases that tell your story. Create a gift, a memory, a little piece of art that lasts. (Reflects: Tradition, Modern, Playful, Personal)
• •Headline: Unleash Your Inner Stitcher with Wipstitch. Body: New to needlepoint or a seasoned pro? We've got you covered. Explore our beginner kits, inspiring designs, and a supportive community ready to cheer you on. Your next creative adventure starts here! (Reflects: Encouraging, Welcoming, Creative)