Brand Tone

Passionate & Enthusiastic, Approachable & Friendly, Knowledgeable & Authentic, Purpose-Driven & Ethical, Slightly Playful & Creative

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Responsibility
• •Community
• •Innovation & Creativity
• •Passion
• •Transparency

Best Practices

• •Be Genuinely Enthusiastic: Let your passion for craft beer and your brewery's mission shine through. Use vibrant, positive language where appropriate.
• •Weave in Your Values Naturally: Don't just state your values; demonstrate them. If talking about a new beer, perhaps mention a sustainable ingredient sourcing. If promoting an event, emphasize the community aspect. Authenticity is key.
• •Speak Like a Human, to Humans: Avoid overly corporate or excessively technical jargon. Be approachable, friendly, and clear. Imagine you're talking to a friend about something you love.
• •Tell Stories: People connect with stories. Share the stories behind your beers, your team, your sustainability efforts, or your community involvement. This makes the brand more relatable and memorable.
• •Maintain Consistency Across Platforms: While the format might change (e.g., an Instagram caption vs. a blog post), the core tone, values, and key messages should remain consistent to build a strong, recognizable brand identity. Regularly review content to ensure alignment.

Social Perception

Wiper and True is highly regarded within the craft beer community. They are perceived as a brewery that produces consistently high-quality and innovative beers. Their B Corp certification significantly enhances their reputation, positioning them as an ethical and responsible business that customers feel good about supporting. Their taprooms are seen as desirable destinations, offering a great experience and a strong sense of community. The brand is viewed as authentic, passionate, and trustworthy. Customers seem to have a strong affinity and loyalty towards them. They are seen as a leader in sustainable brewing practices.

Copy Examples

• •Hello Sunshine! ☀️ Our brand new Summer Haze Pale Ale has just landed, and it's tasting like pure liquid gold. Imagine juicy citrus notes dancing with a soft, pillowy mouthfeel – brewed right here in Bristol with a whole lotta love. Perfect for park days and sunny evenings. Grab yours from the webshop or pop into our taprooms! #WiperAndTrue #SummerHaze #CraftBeer #BristolBeer #NewRelease
• •Being a B Corp isn't just a badge for us; it's our promise. From powering our brewery with renewable energy to ensuring every member of our team earns a real Living Wage, we're committed to brewing beer that's not only delicious but also genuinely 'For Good'. Learn more about our journey and what it means to be a brewery making a difference. [Link to Sustainability Page] #BCorp #SustainableBrewing #BeerForGood #EthicalBusiness
• •Mid-week pick-me-up? We've got you! Join us at our St Werburghs Taproom this Thursday for Quiz Night! Gather your brainiest pals, enjoy the freshest Wiper and True brews on tap, and battle it out for ultimate bragging rights (and cool prizes!). Starts 7:30 PM. Good beer, good company, good times guaranteed. #WiperAndTrueTaproom #QuizNight #BristolEvents #Community
• •It all started with a shared passion: to create beers that we, and our friends, would love to drink. Beers that are beautifully balanced, bursting with flavour, and brewed with integrity. Today, that passion is stronger than ever, fueling every batch we brew and every pint we pour in our Bristol taprooms. We're Wiper and True, and we're thrilled to share our journey with you.
• •Your next favourite beer is just a click away! Explore our full range online – from our trusted core classics to exciting, limited-edition brews. Freshly canned and delivered to your door. Why wait? Stock up on adventure. Shop Wiper and True now. #OnlineBeerShop #CraftBeerDelivery #WiperAndTrue