Brand Tone

Experiential & Unique, Traditional yet Creative/Innovative, Welcoming & Hospitable, Romantic & Relaxing, Authentic & Regional, Playful & Engaging

Brand Values

• •Quality
• •Tradition & Heritage
• •Creativity & Uniqueness
• •Hospitality & Guest Experience
• •Connection to Nature & Region
• •Joy & Serenity

Best Practices

• •Embrace 'Erlebnis' (Experience): Always highlight the unique, memorable experience Winzerhof Küssler offers, not just the rooms or wine. Use evocative language that paints a picture of what it feels like to be there.
• •Blend Tradition with a Spark of Wonder: Weave in the historical charm and regional authenticity, but always with a touch of the unique and creative (wine barrels, 'singing wines'). Avoid being stuffy; keep it inviting.
• •Speak with Warmth and Personality: Adopt a friendly, welcoming, and slightly personal tone, as if speaking directly to a valued guest. Use 'you' and 'your' frequently. On more casual platforms like TikTok, allow for more playfulness.
• •Focus on Sensory Details and Emotion: Describe the taste of the wine, the smell of the vineyards, the feeling of coziness in the barrel suites, the romance of a candlelight dinner. Connect with the emotions guests are seeking (relaxation, romance, discovery).
• •Maintain Visual & Verbal Harmony: Ensure the language used in copy aligns with the visual style of the website and social media – which is generally picturesque, charming, and experience-focused. The copy should enhance the story the images are telling.

Social Perception

Highly Rated for Unique Experience, Seen as a Romantic Getaway, Appreciated for Wine and Food, Valued for Friendly Service, Known for a Beautiful and Peaceful Setting, Innovative and Memorable, Pet-Friendly

Copy Examples

• •Headline (Website/Ad): 'Dream in a Wine Barrel: Unforgettable Nights & Award-Winning Wines at Winzerhof Küssler.' Body: Escape the ordinary. Cuddle up in our unique wine barrel suites, savor exquisite regional flavors in our historic cellar, and let the charm of the Weinviertel envelop you. Your romantic adventure starts here.
• •Social Media Post (Instagram - with a picture of a wine barrel suite): 'Your fairytale getaway awaits! ✨ Sleep nestled in a giant wine barrel, wake up to the serene Austrian countryside, and taste the passion in every glass of Küssler wine. Tag someone you'd share this unique experience with! #WinzerhofKuessler #SchlafenImWeinfass #UniqueStay #Weinviertel #AustrianWine #RomanticEscape'
• •Email Subject Line (Newsletter): 'Uncork Tradition & Creativity: Your Next Adventure at Winzerhof Küssler!' Snippet: Dear [Name], Imagine a place where history whispers from ancient cellar walls and innovation sleeps in cozy wine barrels. At Winzerhof Küssler, we blend the rich heritage of Austria's oldest wine village with unique experiences you won't find anywhere else...
• •TikTok Video Caption Idea (showing a quick tour & wine tasting): 'POV: You found the most unique stay in Austria! 🍇🍷 Sleeping in a wine barrel, exploring a 300-yr-old cellar & sipping our 'singing wines'! Who's in? 😉 #WinzerhofKuessler #TravelAustria #WineLover #UniqueHotel #TikTokTravel #BucketList'
• •Promotional Offer (Website Banner): 'Taste the Romance! Book our 'Wine Barrel Bliss' package: 2 nights in a cozy wine barrel suite, daily gourmet breakfast, a private cellar tour & tasting, plus a traditional Winzerjause dinner. Create memories that linger like fine wine.'