Brand Tone

Nostalgic & Celebratory, Magical & Whimsical, Empowering & Aspirational, Fashion-forward & Trendy, Friendly & Engaging

Brand Values

• •Friendship
• •Magic & Fantasy
• •Courage & Determination
• •Diversity & Inclusion
• •Empowerment
• •Fashion & Self-Expression
• •Kindness & Positivity

Best Practices

• •Embrace the Magic: Consistently use words and phrases that evoke enchantment, wonder, and the fantasy world of Winx Club (e.g., "magical," "fairy," "sparkle," "adventure," "believe").
• •Champion Friendship and Empowerment: Weave in themes of friendship, loyalty, courage, and believing in oneself. Highlight the strength found in togetherness and individual power.
• •Speak to Both Generations: Acknowledge the nostalgia of long-time fans while also appealing to newer, younger audiences or the young adult demographic with relevant language and references. Use "classic" or "OG" for older fans and more contemporary slang or trendy phrasing when targeting the YA segment, where appropriate.
• •Keep it Positive and Uplifting: Maintain an optimistic and encouraging tone. Even when discussing challenges (like villains in the show), focus on the eventual triumph of good and the power of the Winx. The "Spread Magic, Not Hate" initiative is a good example of this.
• •Stay True to Character Voices (Implicitly): While not directly writing as the characters, let their distinct personalities and the overall spirit of the Winx (fashion-loving Stella, tech-savvy Tecna, nature-loving Flora etc.) subtly influence the style and focus of the copy, particularly when describing character-specific merchandise. This adds an authentic layer for fans.

Social Perception

Nostalgia and Loyalty, Appreciation for Original Series, Desire for Quality Merchandise, Excitement for New Content, Community Connection, Mixed Feelings on Price and Accessibility

Copy Examples

• •Relive the Magic. Wear Your Wings. ✨ The Nostalgia Collection is here – featuring iconic artwork from the early adventures that started it all!
• •Unleash your inner fairy! 🧚‍♀️ Our new 'Dragon Flame' tee is crafted for the bold, the brave, and the believers. Tag a friend who always has your back! #WinxClub #FairyFashion #EmpoweredByMagic
• •Celebrate 20 years of friendship and adventure! This limited-edition Bloom figurine, designed in Italy, captures the courage and heart of Alfea's most iconic fairy. A true collector's piece for every Winx believer. Pre-order yours before the magic fades! 💖
• •✨ A Sprinkle of Magic, A Dash of Savings! ✨ Your Winx Club favorites are waiting...
• •Your Style. Your Magic. Discover the new Winx Club young adult collection – accessories designed to empower your everyday adventures. Be bold. Be you. Be Winx. 💋