Brand Tone

Community-Oriented & Supportive, Authentic & Handcrafted, Appreciative & Passionate (about art and nature), Welcoming & Personal, Informative & Engaging

Brand Values

• •Artist Support & Collaboration
• •Community Engagement
• •Originality & Quality
• •Local Identity & Sense of Place
• •Preservation of Artistry

Best Practices

• •Always Emphasize "Local" and "Artist-Driven": Consistently highlight that the gallery is a cooperative run by and for local and regional artists. This reinforces authenticity and community support.
• •Use Evocative, Descriptive Language: When describing artwork or the gallery experience, use words that convey creativity, craftsmanship, beauty, and the connection to the Methow Valley.
• •Maintain a Welcoming and Personal Voice: Write as if you are an artist from the gallery speaking directly to a visitor. Keep the tone approachable, friendly, and passionate.
• •Showcase the Diversity of Art and Artists: Regularly feature different artists and the wide variety of media available. This reinforces the breadth of talent and offerings.
• •Connect to Community and Place: Weave in references to the Methow Valley, its natural beauty, and the gallery's role within the community. This strengthens local identity and appeals to both residents and tourists.

Social Perception

A Hub for Local Talent, Source of Unique, Quality Art, Integral Part of the Winthrop/Methow Valley Experience, Friendly and Accessible, Community-Focused

Copy Examples

• •Headline: Discover the Soul of the Methow Valley, One Artwork at a Time. Body: At Winthrop Gallery, every piece tells a story. Our local artists pour their passion into unique creations, from vibrant paintings to intricate handcrafted jewelry. Meet the makers and take home a piece of authentic Methow artistry. #WinthropGallery #LocalArt #MethowValleyMade
• •Headline: Art from Our Hands to Your Home. Body: We're more than a gallery; we're a community of creators. As an artists' cooperative, Winthrop Gallery connects you directly with the talent of North Central Washington. Find that perfect, original piece you won't see anywhere else. #SupportLocalArtists #HandcraftedArt #WinthropWA
• •Headline: Inspired by Nature, Crafted by Your Neighbors. Body: The breathtaking landscapes of the Methow Valley inspire our artists daily. See their vision come to life in stunning photography, pottery, textiles, and more. Visit Winthrop Gallery and experience art that truly reflects our beautiful region. #MethowInspired #WashingtonArt #ArtistCooperative
• •Headline: This Weekend: Meet the Artists Behind the Art! Body: Join us for our [Event Name, e.g., Spring Artists Showcase]! Chat with our talented members, discover the stories behind their work, and enjoy an evening of art and community. Find unique treasures and support local creativity at Winthrop Gallery. #GalleryEvent #WinthropArts #MeetTheMaker
• •Headline: More Than Just a Gift, It's a Piece of the Valley. Body: Looking for a meaningful gift? Winthrop Gallery offers a curated collection of original art by local artisans. From stunning ceramics to captivating paintings, find a unique piece that carries the spirit and beauty of the Methow Valley. #ShopLocalArt #UniqueGifts #WinthropGalleryFinds