Brand Tone

Calm, mindful, authentic, gentle, encouraging, inspirational, soft, inviting, personal, story-driven.

Brand Values

• •Mindfulness and Slow Living
• •Craftsmanship and Authenticity
• •Community and Connection
• •Sustainability and Durability
• •Well-being

Best Practices

• •Lead with "Why": Always connect the copy back to the brand's core purpose: helping people slow down and find joy in daily rituals. Start with the feeling, then introduce the product or workshop.
• •Use Sensory and Emotive Language: Employ words that evoke feelings of calm, warmth, and mindfulness. Use terms like "gentle," "savour," "mindful," "nourish," "connect," and "gather" to reinforce the brand's calming tone.
• •Embrace Storytelling: Share the founder's journey, the process behind the pieces, and the experiences of workshop participants. Personal stories create an authentic connection with the audience.
• •Maintain a Minimalist Aesthetic: Just as the products are minimalist, the copy should be clean, uncluttered, and direct. Avoid overly complex sentences or jargon. Let the message breathe.
• •Speak Directly to the Customer's Needs: Address the customer's desire for peace, creativity, and a break from a stressful life. Position Winterwares not just as a product, but as a solution and an invitation to a more intentional way of living.

Social Perception

Perceived as a high-quality, artisanal, aspirational, and accessible brand. An authentic company with a genuine story, offering valuable experiences for mental well-being and creativity. A beautiful, calming, and inspiring brand that provides a lifestyle philosophy resonating with those seeking meaning and peace in daily life.

Copy Examples

• •Your morning coffee is a ritual. It’s a quiet moment just for you before the day begins. Our handmade mugs are designed to make that moment even more special. Crafted with intention, each one reminds you to slow down and savour. ✨ #Winterwares #DailyRitual #HandmadeCeramics
• •Feeling overwhelmed? Your hands know how to heal your mind. Join our weekend pottery workshop and reconnect with your creative self. In our sunlit Fremantle studio, you'll learn the mindful art of hand-building with clay, transforming a simple lump of earth into something beautiful and functional. No experience needed, just a willingness to slow down. Book your moment of calm. [Link]
• •The Gather Dinner Plate. Designed for sharing meals and making memories. Its rustic white glaze and organic shape are inspired by the beauty of imperfection. Handmade from durable stoneware, this plate is a celebration of the simple, joyful act of coming together around the table. Oven, microwave, and dishwasher safe, because beautiful things should be enjoyed every day.
• •From burnout to beautiful. Winterwares was born from a search for a slower, more meaningful life. We found it at the pottery wheel. Now, we share that peace with you. Each piece of our ceramic ware is a gentle reminder to cherish the small, quiet moments. Find your calm with us. #SlowLiving #MindfulMaking
• •What a beautiful weekend of creativity and connection in the studio. Seeing the joy on our workshop participants' faces as they discover the magic of clay is what it's all about. Thank you for sharing your time and energy with us. We can't wait to see what you create next. #WinterwaresStudio #Community #PotteryLove