Brand Tone

Authentic & Traditional, Knowledgeable & Expert, Community-Oriented & Supportive, Natural & Holistic, Respectful & Appreciative

Brand Values

• •Authenticity: Committed to offering genuine Native American art and high-quality, traditionally prepared botanicals.
• •Tradition & Heritage: Values and actively works to preserve and share traditional plant knowledge and Native American artistry.
• •Quality: Ensures products, both art and botanicals, are handcrafted, high-quality, and effective.
• •Education & Preservation: Phyllis Hogan's work with AERA underscores a commitment to documenting and preserving ethnobotanical knowledge.
• •Community Support: Supports Native American artists and provides a space for their work to be appreciated and purchased.
• •Natural & Ethical Practices: Emphasizes organic, wild-crafted ingredients and ethical practices like no animal testing.

Best Practices

• •Prioritize Authenticity: Always emphasize the genuine nature of the art and the traditional, organic quality of the botanicals. Avoid overly commercial or trendy language that could undermine this.
• •Show, Don't Just Tell, Expertise: Instead of simply stating "we are experts," weave in details about the traditional processes, the origins of the art, or the knowledge of the founder and staff.
• •Use Respectful and Appreciative Language: When describing Native American art and cultural items, use terms that convey respect for their significance and the artisans.
• •Maintain a Warm and Knowledgeable Voice: The copy should feel like speaking to a trusted, well-informed friend who is passionate about the products and their stories, much like the staff are perceived.
• •Educate Subtly: Incorporate educational elements about the traditions, the artists, or the uses of herbs naturally within product descriptions and content, reinforcing the brand's role as a knowledgeable resource.

Social Perception

Winter Sun Trading Co. is generally perceived as a reputable and unique establishment in Flagstaff, valued for its authentic Native American arts and crafts, and its extensive collection of herbal remedies. Customers appreciate the knowledgeable staff who can offer insights into both the art and the botanical products. It's seen as a "treasure" by some, a place where one can find genuine items and connect with the cultural heritage of the Southwest. The association with Phyllis Hogan, a respected herbalist, adds to the credibility and trust in their botanical offerings. The long-standing presence since 1976 contributes to its image as an established and reliable source.

Copy Examples

• •Headline (for Native American Jewelry): "Wear a Story. Discover Authentic, Handcrafted Native American Jewelry – Carrying Generations of Tradition." Body: Each piece in our collection is a testament to the rich heritage and skilled artistry of Southwestern Native American creators. Find a unique treasure that speaks to you.
• •Headline (for Herbal Tinctures): "Wisdom of the Southwest, Bottled for Your Wellbeing. Explore Our Traditional Herbal Tinctures." Body: Crafted with respect for ancient knowledge, our organic and wild-harvested botanical tinctures are prepared by knowledgeable hands to support your natural health. Visit Winter Sun and let our experts guide you.
• •Headline (About the Store): "More Than a Shop, It's a Legacy. Winter Sun Trading Co. – Your Connection to Authentic Southwest Art & Botanicals Since 1976." Body: For over four decades, we've been a trusted family business dedicated to genuine Native American art and the healing traditions of Southwest herbs. Experience the difference heritage makes.
• •Headline (for Hopi Katsina Dolls): "Spirit in Wood. Authentic Hopi Katsina Dolls, Carved with Reverence and Skill." Body: Explore our collection of traditional Hopi Katsina carvings, each a unique expression of cultural significance and artistic mastery. We are honored to share these important works.
• •Headline (Social Media Post - General): "Embrace the enduring spirit of the Southwest. From handcrafted silver to potent herbal remedies, Winter Sun Trading Co. offers authentic treasures that nourish the body and soul. #WinterSunTradingCo #NativeAmericanArt #HerbalWellness #FlagstaffOriginal"