Brand Tone

Caring and Passionate, Knowledgeable and Trustworthy, Supportive and Helpful, Approachable and Friendly

Brand Values

• •Animal Welfare
• •Quality and Efficacy
• •Transparency
• •Customer Focus
• •Affordability (Value for Money)

Best Practices

• •Always Lead with Empathy and Passion for Animals: Every piece of copy should reflect a genuine love and concern for pet well-being. Use language that shows you understand the bond between owners and their pets.
• •Balance Expertise with Accessibility: While highlighting the scientific backing and quality ingredients, avoid overly technical jargon. Explain benefits in a way that is easy for all pet owners to understand.
• •Use a Supportive and Reassuring Voice: Pet health can be a concern for owners. Your copy should reassure them that they are making a good choice and that your brand is there to support them and their pet's health journey.
• •Incorporate Customer Language and Testimonials (Authentically): Reflect the positive experiences of your customers in your copy. Use phrases and highlight benefits that resonate with their feedback (e.g., "fussy eaters love it," "visible difference in mobility").
• •Maintain Honesty and Transparency: Clearly communicate what your products contain (and what they don’t, like fillers). Be straightforward about the benefits and how the supplements work. This builds trust and reinforces the brand's integrity.

Social Perception

Effective Products, High-Quality Ingredients, Excellent Customer Service, Trustworthy Brand, Palatable Supplements

Copy Examples

• •Headline: Give Your Best Friend the Gift of Happy Joints and Boundless Energy. Body: At Winston and Porter, we know your dog is family. That’s why our scientifically formulated supplements use only the best human-grade, natural ingredients to help them live their most vibrant life. Because a healthy pet is a happy pet.
• •Headline: See the Wagging Difference: Real Results, Naturally. Body: Tired of supplements that don’t deliver? Our customers rave about the visible improvements in their dogs' mobility and coat health. Nourish their well-being from the inside out with Winston and Porter – crafted with love, backed by science.
• •Headline: More Than Just Supplements, It’s a Promise of Care. Body: We’re passionate about animal health. That means every Winston and Porter product is packed with high-quality, effective ingredients, without any nasty fillers. Got questions? Our friendly team is always here to help you choose the best for your furry companion.
• •Headline: Fuel Their Adventures, Support Their Health. Body: From playful pups to active working dogs and cherished seniors, our targeted supplements provide the nutritional support they need at every stage of life. Help them stay active, comfortable, and joyful with Winston and Porter.
• •Headline: The Secret to a Glossier Coat and Happier Hops? It's in the Porridge! Body: Our unique supplement porridges aren't just packed with goodness; dogs love the taste! Make supplement time a treat time and watch your furry friend thrive with Winston and Porter's natural, effective formulas.