Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Personal and Community-Focused, Helpful

Brand Values

• •Customer Connection/Service
• •Family Heritage
• •Uniqueness and Originality
• •Adaptability and Growth
• •Joy of Giving/Gifting

Best Practices

• •Develop a 'Brand Voice Chart': Create a simple chart outlining key characteristics of your tone (e.g., 'Friendly, not formal,' 'Playful, but not silly,' 'Helpful, not pushy'). Include 'do's and don'ts' for specific words or phrases. This serves as a quick reference for anyone writing copy.
• •Use 'Lieve' (Dear/Sweet) and Inclusive Language: Continue using terms like 'Lieve bezoekers/vrienden' where appropriate, as it aligns with their established friendly tone. Use inclusive language that makes everyone feel welcome.
• •Inject Enthusiasm and Positivity: Use exclamation points judiciously, positive adjectives, and an upbeat rhythm in sentences, especially for new product announcements or engaging social media content. Reflect the 'bezig met wat leuks' (working on something fun) energy.
• •Tell Stories (Even Small Ones): Briefly share the inspiration behind a product, a happy customer moment (with permission), or a nod to their family business roots. This reinforces the personal connection and values.
• •Maintain a Conversational Style: Write as if you're talking to a friend or a friendly acquaintance. Use contractions (it's, you're), ask questions to encourage engagement, and avoid overly corporate or stiff language. This makes the brand more approachable and relatable.

Social Perception

Locally Known (in Dordrecht), Positive and Personal, Evolving Brand, Associated with Souvenirs and Gifts

Copy Examples

• •✨ Hello Sunshine! ✨ We've been busy bees 🐝 working on something truly special, and we can't wait to share it! Say hello to our brand new [Product Name] – designed to bring a little extra sparkle to your day (or someone else's!). Perfect for [Occasion/Use]. Tap the link in bio to discover the joy! #WinsaCadeaus #NieuwCadeau #GiftJoy #SupportSmallOnline
• •Stuck on gift ideas? 🤔 We got you! 😉 Watch how our [Gift Set Name] comes together – it’s like a hug in a box! 🤗 Who would you surprise with this? Tag them below! 👇 #GiftInspo #WinsaCadeaus #UnboxingJoy #CadeauIdee #PerfectPresent
• •🤫 Psst... Something AMAZING is Coming! (Get Ready, Winsa Fans!) Lieve vrienden (Dear friends), the wait is almost over! We've been pouring our hearts into creating a brand new online home for Winsa Cadeaus, filled with even more unique treasures and gift inspiration. Get ready to rediscover the joy of giving with us! Stay tuned for the grand reveal! 💖
• •From our family to yours, Winsa Cadeaus has always been about more than just gifts; it's about the smiles, the surprises, and the special moments shared. Though our little shop in Dordrecht has transformed into a vibrant online space, our heart remains the same: to help you find that perfect, unique something that says 'you're special.' Let's make gifting fun again!
• •Remember the little gift shop on Voorstraat? 👋 Winsa Cadeaus is now online and better than ever! Discover unique gifts, Dutch-inspired treasures, and the same friendly service you’ve always loved, now delivered to your door. We're bringing a little piece of Dordrecht joy to everyone! Shop our new collection [Link]. #WinsaOnline #Dordrecht #Cadeauwinkel #ShopSmallSupportLocal