Brand Tone

Aspirational and accessible, encouraging and focuses on realizing dreams. It is also highly descriptive and functional, outlining product details. Friendly but more functional than conversational.

Brand Values

• •Affordability
• •Customization
• •Variety
• •Accessibility
• •Quality Commitment

Best Practices

• •Lead with the "Dream for Less" Message: Always anchor the copy in the core value proposition: achieving a high-end, "dream" look for an accessible price. This balances aspiration with practicality.
• •Emphasize "Handmade" and "Custom": Consistently use these keywords to build a perception of quality and personalization. This helps counter the narrative of mass-produced, low-quality goods.
• •Be Transparent and Reassuring: Acknowledge the concerns of online shopping for such an important item. Use copy in FAQs and "About Us" sections to build trust. Explain the tailoring and shipping process clearly.
• •Showcase Social Proof Authentically: Actively encourage and feature real customer photos and testimonials. When using them in copy, tag the customers (with permission) to add a layer of authenticity that stock photos or mannequin shots cannot provide.
• •Maintain a Consistent, Empowering Voice: Whether writing a product description or a social media caption, the tone should be consistently positive, encouraging, and focused on the customer's personal story and dream. The brand's role is to be the helpful, affordable solution that makes her vision possible.

Social Perception

Polarized and characterized by a degree of skepticism. Positive perception highlights value for money and custom options. Negative perception includes concerns about legitimacy, potential 'scam' fears, and low-quality knockoffs, contributing to a medium/average trust score.

Copy Examples

• •Your forever dress shouldn't cost a fortune. ✨ Introducing the 'Seraphina' gown. With delicate lace and a flowing silhouette, it's crafted to make your dream day a reality—without the nightmare price tag. Tap to explore custom sizing and colors, made just for you.
• •Planning a wedding on a budget? Don't compromise on your dress. At Wink Bridal, we believe every bride deserves a gown that feels like it was made for her. Get a handmade, custom-fitted wedding dress for a fraction of the boutique price. Your love story is unique. Your dress should be too.
• •DREAM DRESSES. REAL PRICES. Handmade & Custom-Sized Gowns. Starting from $149.
• •Still thinking about your dream dress?
• •Float down the aisle in this timeless A-line gown, designed for the modern romantic. We craft each dress by hand, using soft tulle and intricate lace appliqués that feel as good as they look. Want a different color or a perfect fit? Select our free custom-sizing option at checkout and let us create a dress that's uniquely yours.