Brand Tone

Playful and Fun, Friendly and Approachable, Inspirational and Creative, Unconventional and Surprising, Bold and Adventurous

Brand Values

• •Joy and Happiness
• •Affordability ("A richer life doesn't cost a fortune")
• •Experiences over Possessions
• •Design and Creativity
• •Sustainability
• •Diversity and Inclusivity
• •Curiosity and Discovery
• •Fearlessness and Development ("I fail, therefore I am")

Best Practices

• •Embrace Playfulness: Inject humor, wit, and a lighthearted feel where appropriate. Use exclamation points sparingly but effectively to convey enthusiasm. Don't be afraid to be a little silly.
• •Speak Human: Use clear, simple, and accessible language. Avoid jargon or overly formal corporate speak. Imagine you're talking to a friend.
• •Focus on Joy and Surprise: Highlight how products can bring happiness, spark creativity, or offer an unexpected delight. Use words that evoke positive emotions.
• •Keep it Affordable and Value-Driven: While fun, always subtly reinforce the value proposition – that unique design and joy don't have to be expensive. Phrases like "A richer life doesn't cost a fortune" can be woven in naturally.
• •Be Visually Inspiring (Even in Text): Use descriptive language that paints a picture. Think about the colors, textures, and the experience of using the product. Your words should complement the brand's vibrant visual identity.

Social Perception

Fun and Quirky Retailer, Good Value for Money, A Place for Discovery, Innovative and Modern, Increasingly Eco-conscious, Globally Expanding Brand

Copy Examples

• •Warning: May cause spontaneous kitchen dance parties! 🍳🎶 Our new [Product Name] is here to flip, whisk, and wiggle its way into your heart (and onto your countertop). Get ready to cook up some fun! #FlyingTigerCopenhagen #KitchenFun #GadgetGoals #UnexpectedJoy
• •Hello Sunshine! ☀️ Dive into a wave of happy with our new Summer Collection. Think vibrant colours, playful patterns, and everything you need to make this season unforgettable. Because a richer life (and a brighter beach towel) doesn't cost a fortune! [Shop Now Button]
• •Found it! That little thing you didn't know you needed, but now can't live without. Go on, treat your curious side. 😉 #ThingsYouDidntKnowExisted #FlyingTigerFinds
• •Psst... Your everyday just got an upgrade! ✨ (And your wallet will thank you!)
• •Unleash your inner artist! 🎨 Our [Craft Kit Name] has everything you need to create, imagine, and maybe make a glorious mess (that's part of the fun, right?). Perfect for rainy days, a creative escape, or gifting a little bit of handmade happiness. #MadeByYou #CreativeSpark #FlyingTigerCrafts