Brand Tone

Approachable and Enthusiastic, Educational and Story-driven, Innovative and Modern, Premium yet Accessible

Brand Values

• •Discovery and Exploration
• •Quality and Curation
• •Customer Experience and Convenience
• •Supporting Winemakers
• •Passion for Wine
• •Innovation

Best Practices

• •Emphasize Discovery and Adventure: Use language that invites exploration and highlights the excitement of trying new wines (e.g., "unlock," "journey," "explore," "discover hidden gems").
• •Tell the Story: Incorporate narratives about the winemakers, the regions, and the unique characteristics of the wines. Make the copy educational yet engaging.
• •Maintain an Enthusiastic and Approachable Voice: Write as a knowledgeable friend guiding the customer through the world of wine, avoiding overly technical jargon unless explained.
• •Highlight Innovation and Convenience: Stress the modern, easy, and risk-free way Vineway allows customers to experience wine (e.g., "revolutionary," "at your fingertips," "comfort of your home").
• •Focus on Quality and Curation: Reassure customers about the premium nature of the wines and the expertise behind the selections, using terms like "sommelier-selected," "premium," "handpicked," "exclusive."

Social Perception

Positive Customer Feedback, Innovative Startup, Gift-Worthy, Educational Resource, Focus on Unique and Diverse Wines

Copy Examples

• •Headline: Explore a World of Wine, One Glass at a Time. Body: Tired of buying a whole bottle just to try something new? With Vineway's curated tasting sets, you can discover exceptional wines from unique vineyards without the commitment. Your next favorite is waiting. #Vineway #WineTasting #DiscoverNewWines
• •Headline: The Story in Every Sip. Body: At Vineway, we believe every wine has a tale to tell. Our online sommelier guides you through the history, the terroir, and the passion behind each selection. Uncork an experience, not just a wine. #WineStories #OnlineSommelier #PremiumWine
• •Headline: Gift the Joy of Discovery. Body: Searching for the perfect present for the wine lover in your life? A Vineway tasting set offers a journey through diverse flavors and unique wineries. It's more than a gift; it's an adventure. #WineGifts #VinewayExperience #UniqueGifts
• •Headline: Risk-Free Wine Exploration. Body: Love wine but hesitant to try new bottles? Our "by-the-glass" tasting editions let you sample premium, sommelier-selected wines before you decide on a full bottle. Taste, discover, and then commit! #TasteWithoutRisk #SmartWineShopping #Vineway
• •Headline: Supporting Passionate Winemakers, Delivering Exquisite Taste. Body: We partner with dedicated small and medium-sized wineries to bring you hidden gems and exceptional quality. Discover the passion and craftsmanship in every glass with Vineway. #SupportArtisans #QualityWine #SlovakWineScene