Brand Tone

Informative & Knowledgeable, Accessible & Straightforward, Professional & Trustworthy, Aspirational or Celebratory (Subtly)

Brand Values

• •Convenience
• •Selection/Variety
• •Quality
• •Reliability
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Even a simple one outlining key characteristics (e.g., "Knowledgeable, not snobby," "Helpful, not pushy," "Elegant, not exclusive") and preferred terminology.
• •Focus on "Why": Emphasize the benefit to the customer – not just "We sell wine," but "We help you discover and enjoy the perfect wine for any occasion, effortlessly."
• •Use Clear and Concise Language: Avoid overly technical jargon unless explained. Online shoppers scan, so get to the point while still being engaging. Product descriptions should be rich but digestible.
• •Highlight Expertise Through Information: Share knowledge about wine regions, pairings, and tasting notes in an accessible way. This builds trust and positions the brand as an authority without being intimidating.
• •Maintain Consistency Across All Touchpoints: While currently limited, if the brand expands (e.g., email marketing, future social media, customer service scripts), ensure the tone established on the website is replicated everywhere for a unified brand experience.

Social Perception

Primarily shaped by direct customer experience, word-of-mouth and online reviews, and website experience. Aim for reliable, good selection and user-friendly website.

Copy Examples

• •Your World of Wine, Delivered. Explore exceptional vineyards and renowned spirits, brought directly to your doorstep. Effortless selection, memorable moments.
• •Discover Your Next Favorite: New Arrivals & Sommelier Picks Inside!
• •From bold Cabernet Sauvignons to elegant Pinot Noirs, our curated collection of red wines offers a journey for every palate. Find the perfect expression of terroir and tradition, ready to enhance your dining or unwind your evening.
• •What's in your glass tonight? Whether it's a crisp white for a warm evening or a robust red to pair with dinner, we believe every pour should be perfect. Explore our selection – link in bio! #WineToDeliver #OnlineWineShop #EveningCheers
• •At Wine To Deliver, we're passionate about connecting you with exceptional wines and spirits from around the globe. We simplify the discovery process, offering expert selections and reliable delivery, so you can focus on the enjoyment. Cheers to convenience and quality.