Brand Tone

knowledgeable, engaging, witty, and approachable

Brand Values

• •Expertise & Education
• •Customer Experience & Fun
• •Quality & Value
• •Personalization & Service
• •Supporting Winemakers
• •Environmental Responsibility (for corporate clients)

Best Practices

• •Embrace "Expert Yet Accessible": Always provide knowledgeable information but deliver it in a friendly, easy-to-understand manner. Avoid overly technical jargon unless explained simply.
• •Inject (Appropriate) Humor: Reflect Philip's "bad jokes" and witty personality by incorporating light-hearted humor where suitable. Keep it charming and self-aware, not forced.
• •Focus on the "Adventure" and "Experience": Use language that evokes discovery, enjoyment, and a journey. Highlight the fun and engaging aspects of learning about and tasting wine.
• •Be Customer-Centric and Reassuring: Emphasize value, guarantees, and personalized service. Make customers feel supported and confident in their choices.
• •Maintain Authenticity: Let the genuine passion for wine and the personality of the brand (especially Philip's, as he's central to the reviews) shine through. Avoid overly corporate or bland language.

Social Perception

reliable and high-quality source for wines and engaging tasting experiences

Copy Examples

• •Headline: "Unlock a World of Wine. (Warning: May involve bad jokes from our CEO.)" Body: "Tired of the same old plonk? Our WSET qualified experts are here to guide you through a delightful adventure of discovery, one delicious sip at a time. We promise great wine, good fun, and maybe a laugh or two. Explore our tastings – your taste buds will thank you (Philip's jokes are on the house!)."
• •Subscription Ad: "Your Personal Wine Journey Starts Here. No Snobbery Allowed." Body: "Forget stuffy wine clubs. At Wine Tasting Adventure, we're all about matching you with wines you'll genuinely love. Tell us your tastes, and we'll curate a monthly selection that’s big on flavour and value, delivered right to your door. Plus, expert insights without the jargon. Ready for an adventure?"
• •Virtual Tasting Invite: "Pants Optional. Amazing Wine Essential. Join Our Virtual Tasting!" Body: "Experience the joy of a guided wine tasting from the comfort of your couch. Our expert (and delightfully witty) host, Philip, will take you on a flavour-packed tour. Perfect for a night in, a get-together with friends, or just because. We send the wines, you bring the curiosity!"
• •Corporate Event Pitch: "Wow Your Team. (And Actually Learn Something Cool About Wine)." Body: "Looking for a corporate event that isn’t a total bore? Our bespoke wine tasting experiences are engaging, educational, and genuinely fun. Hosted by WSET qualified experts (who know a thing or two about breaking the ice), it's the perfect recipe for team bonding and a memorable occasion. We'll handle the details, you take the credit."
• •About Us Snippet: "Serious About Wine. Not So Serious About Ourselves." Body: "We're Wine Tasting Adventure – a team passionate about demystifying the world of wine and sharing its wonders. Led by our charmingly witty CEO, Philip (he of the infamous 'bad jokes'), we believe discovering great wine should be an enjoyable adventure, not an intimidating lecture. We source fantastic wines directly from talented winemakers and deliver them to you with a smile (and expert advice, of course!)."