Brand Tone

Passionate & Enthusiastic, Knowledgeable & Educational, Approachable & Friendly, Quality-Oriented & Refined, Experiential

Brand Values

• •Passion for Wine
• •Quality
• •Customer Experience & Personalized Attention
• •Knowledge Sharing & Wine Education
• •Curated Selection

Best Practices

• •Lead with Passion: Let genuine enthusiasm for wine shine through in every piece of content. Use evocative language that conveys excitement and enjoyment.
• •Share Knowledge Generously: Don't just sell; educate. Provide interesting facts, pairing suggestions, and insights into the wines. This reinforces expertise and builds trust.
• •Maintain an Approachable Voice: Even when discussing complex wine topics, keep the language accessible and friendly. Avoid overly technical jargon unless explaining it clearly. Imagine talking to a curious friend.
• •Emphasize Quality and Curation: Subtly remind customers of the care taken in selecting the products. Highlight unique features or the stories behind the wines or producers.
• •Focus on the Experience: Frame purchasing and tasting wine as an enjoyable experience. Use words that evoke senses and create anticipation for the enjoyment of the wine.

Social Perception

Positive, Expert & Trustworthy, Good Value, Engaging & Fun, Good Location

Copy Examples

• •Headline: Discover Your Next Favorite Bottle. Body: At Wines and Copas Barcelona, we're more than just a wine shop; we're your partners in passion. Explore our curated selection and let our knowledgeable team guide you to a truly memorable sip. #WineLovers #BarcelonaWine
• •Headline: Uncork an Experience. Body: Join us for an unforgettable tasting journey! From a gourmet wine & ham pairing to an intriguing blindfolded challenge, we’re here to delight your senses and deepen your appreciation for the world of wine. Book your spot today! #WineTastingBarcelona #FoodieBCN
• •Headline: Quality You Can Taste, Prices You'll Love. Body: We believe exceptional wines shouldn't break the bank. Our commitment? The best quality at the best price, always. Explore our new arrivals and Riedel glassware online or in our Barcelona store. #BarcelonaWines #Riedel #GoodWineGoodPrice
• •Headline: From Our Passionate Cellar to Your Glass. Body: Every bottle at Wines and Copas Barcelona is handpicked with love and expertise. Our team of wine enthusiasts is ready to share their knowledge and help you find the perfect wine for any occasion. Visit us near Sagrada Familia! #WineExperts #ShopLocalBCN
• •Headline: More Than Just Wine, It's a Story in Every Bottle. Body: Let us introduce you to the rich narratives behind our selected wines and spirits. From delicate whites with citrus notes to complex reds with hints of spice, find your story with us. #WineStory #BarcelonaDrinks