Brand Tone

fun, approachable, and modern

Brand Values

• •Convenience & Portability
• •Innovation
• •Quality
• •Fun & Enjoyment
• •Customer Satisfaction & Connection
• •Sustainability

Best Practices

• •Embrace the Pun: Keep the playful spirit of "Wine Not" alive. Use lighthearted language, puns (when appropriate and not overdone), and a generally upbeat tone.
• •Stay Approachable & Inclusive: Avoid overly technical wine jargon. Write as if you're talking to a friend, making everyone feel welcome to enjoy wine, regardless of their expertise.
• •Highlight Convenience & Fun: Consistently emphasize the ease, portability, and enjoyment aspects of the product. Show how it fits into an active, social, and fun lifestyle.
• •Be Confidently Innovative: Talk about the unique packaging and sustainability efforts with pride and excitement, positioning the brand as forward-thinking.
• •Incorporate Social Proof (Authentically): Weave in customer experiences and testimonials naturally. Use the kind of enthusiastic language your customers use (e.g., "game-changer," "love them!").

Social Perception

Customers generally perceive Wine Not the Brand very positively. Reviews frequently praise the convenience, portability, and novelty of the wine pouches. The taste and quality of the wine also receive positive mentions.

Copy Examples

• •Headline: Adventure-Ready Wine? Wine Not! Body: Ditch the bulky bottles and breakable glasses. Our portable wine pouches are ready for your next hike, beach day, or backyard hangout. Great taste, zero fuss. #WineNot #PortablePour #WineOnTheGo
• •Headline: Cheers to Easy Gifting! Body: Surprise your clients or thank your team with custom-branded wine pouches from Wine Not the Brand. Premium wine in a unique package they won't forget. Elevate your corporate gifting! #CorporateGifts #BrandedWine #UniqueGiftIdea
• •Headline: Sip, Sip, Hooray! It's Rosé All Day (the easy way!) Body: Our delicious Rosé wine pouches are your perfect partner for picnics, parties, or just because. Crisp, refreshing, and oh-so-convenient. Why not grab a pack? #RoseAllDay #WinePouch #SummerSipping
• •Headline: Less Waste, More Wine! Body: Enjoy your favorite wine without worrying about leftovers or heavy glass. Our single-serve pouches mean perfect portions every time. Plus, we're working hard on making our packaging even more sustainable! #SustainableSipping #PortionControl #WineNotWasteNot
• •Headline: Spotted: Your New Favorite Way to Wine! Body: From festivals to fireside chats, Wine Not the Brand pouches are making wine more fun and accessible. Join the pouch revolution and tell us: where will you take your Wine Not? #WineAdventure #NextLevelWine #JoinTheMovement