Brand Tone

passionate, knowledgeable, and approachable

Brand Values

• •Authenticity
• •Quality
• •Passion
• •Education & Discovery
• •Customer Experience

Best Practices

• •Embrace Storytelling: Continue to share the stories behind the wines, the winemakers, the regions, and Alessandra's passion. This builds connection and reinforces authenticity. Highlight the "why" behind Wine Not Italy.
• •Be an Enthusiastic Guide: Maintain the passionate and knowledgeable yet approachable tone across all communications. Use inviting language. Instead of just listing facts, explain *why* a wine is special or how to best enjoy it. For example, "Imagine sipping this crisp Vermentino on a sunny afternoon..."
• •Showcase Expertise Through Education: Regularly share insights about Italian wine in an accessible way – food pairings, understanding labels, unique grape varietals. This reinforces the "knowledgeable" aspect of the brand without being intimidating. Consider blog posts, short videos, or informative social media carousels.
• •Keep it Personal and Relatable: Continue to feature Alessandra and the sommeliers. Use "we" and "us" to create a sense of a small, dedicated team. Respond to comments and messages with a personal touch. Highlight the human element behind the brand.
• •Visually Reinforce the Italian Experience: Ensure all visuals (website, social media, emails) are high-quality and evoke the beauty, warmth, and authenticity of Italy and its wines. This complements the passionate and curated tone. Consistent, appealing imagery supports the brand narrative.

Social Perception

Positive (among known customers), Niche & Specialist, Emerging, Trustworthy (for their niche)

Copy Examples

• •Headline: Uncork Italy's Hidden Gems. Body: Tired of the same Italian wines? At Wine Not Italy, we journey off the beaten path to bring you award-winning bottles you won't find in every supermarket. Discover the passion of boutique vineyards, delivered to your London door. *Why not Italy?* Call to Action: Explore Our Exclusive Selection
• •Headline: From Sicilian Sunshine to Alpine Sparkle – Your Italian Wine Adventure Starts Here. Body: Founder Alessandra and our Italian sommeliers handpick every wine, sharing the stories and flavours of their homeland. Taste the difference passion makes. Call to Action: Meet Our Wines
• •Headline: Picnic Perfect Prosecco? Rich Reds for a Cosy Night? Body: Whatever the occasion, we have an Italian wine to make it special. Award-winning quality, friendly advice, and speedy 48hr delivery. Let's find your new favourite. Call to Action: Shop by Mood & Occasion
• •Headline: More Than Just Wine – It's a Taste of Italy. Body: We believe every bottle tells a story. From the sun-drenched vineyards to your glass, experience authentic Italian wines chosen with love and expertise. Call to Action: Discover a New Region Today
• •Headline: "Excellent wines! Delivered before expectations." – Thomas H. Body: Don't just take our word for it. Our customers love discovering unique Italian wines with us. Experience curated quality and passionate service with Wine Not Italy. Call to Action: Read More Testimonials & Shop Now