Brand Tone

Knowledgeable & Passionate, Approachable & Friendly, Curated & Premium, Educational & Story-Driven

Brand Values

• •Promoting Croatian Wine & Culture
• •Quality & Authenticity
• •Customer Focus & Community Building
• •Knowledge Sharing & Education
• •Passion & Dedication

Best Practices

• •Emphasize Storytelling: Always look for the story behind the product. Whether it's the winemaker's history, the unique terroir, or a traditional production method, weaving narratives makes the wine more than just a beverage.
• •Balance Expertise with Accessibility: Share knowledge in an informative but not intimidating way. Use clear language, explain wine terms if necessary, and always sound like a passionate friend sharing a discovery, rather than a lecturer.
• •Highlight Croatian Origin with Pride: Consistently showcase the unique aspects of Croatian wines and regions. Use evocative language that paints a picture of Croatia’s landscapes and winemaking heritage.
• •Maintain a Passionate and Enthusiastic Voice: Let genuine enthusiasm for the products shine through. Use positive and engaging language that conveys a love for wine and the joy of sharing it.
• •Focus on Curation and Quality: Remind the audience that the selection is carefully chosen, highlighting terms like "handpicked," "premium," "small-batch," or "artisan" to reinforce the value of discovering unique and high-quality items.

Social Perception

Specialist in Croatian Wines, Reliable with Good Service, Competitive Pricing, Go-To for Discovery, Educational Resource

Copy Examples

• •Headline: Discover Croatia's Hidden Gems: Beyond the Bottle. Body: At Wine&More, we don't just sell wine; we share the stories, passion, and sunshine of Croatia's finest vineyards. Explore our handpicked collection and taste the tradition in every glass. Your journey into authentic Croatian wine starts here. #CroatianWine #WineLovers #BoutiqueWine
• •Headline: Your Personal Sommelier for Croatian Terroir. Body: Ever wondered about the tale behind that unique Plavac Mali? Or the perfect dish to accompany an Istrian Malvasia? We're more than a shop; we're your friendly guides to the rich tapestry of Croatian wines. Ask us anything or browse our curated selections. Let's explore together! #WineAndMore #CroatianHeritage #WineEducation
• •Headline: From Our Friends the Winemakers, To Your Table. Body: We believe the best wines come from passionate hands. That's why we personally connect with Croatia's most dedicated vintners to bring you exceptional, small-batch wines. Experience the authentic taste of dedication and discover your new favorite. #SupportLocalWinemakers #ArtisanWine #WineStory
• •Headline: More Than Just Wine – It’s an Experience. Body: Uncork a bottle of Croatia with Wine&More. We're passionate about bringing you not only exquisite wines, spirits, and gourmet treats but also the rich stories and culture behind them. Dive into our blog for pairing tips, regional insights, and more. Cheers to discovery! #GourmetExperience #CroatianDelicacies #WineCulture
• •Headline: Taste the Adriatic Sun: Exclusive Wines, Delivered. Body: Dreaming of Croatian shores? Let us bring a taste of its sun-drenched vineyards to you. Our selection of premium and often hard-to-find Croatian wines is curated with love and expertise. Find your perfect bottle today and let the journey begin. #AdriaticWines #PremiumSelection #WineDelivery