Brand Tone

Knowledgeable & Sophisticated, Accessible & Friendly, Promotional & Engaging, Resilient & Adaptable

Brand Values

• •Quality
• •Customer Experience
• •Passion for Wine Culture
• •Celebration & Lifestyle
• •Chilean Identity

Best Practices

• •Educate & Inspire: Share knowledge about wine, pairings, and cocktail making. Use sophisticated but understandable language. Don't just sell; offer value through information and inspiration.
• •Maintain a Welcoming Voice: Even when discussing premium products, ensure the language is inviting and not intimidating. Use friendly greetings and calls to action.
• •Highlight Quality and Craftsmanship: When describing products, focus on what makes them special – the origin, the production process, the brand story (like Riedel's varietal-specific glasses).
• •Connect with Occasions: Frame products within the context of celebrations, gatherings, gifts, or personal enjoyment. Make the copy relatable to customers' lives and experiences.
• •Be Visually Consistent: Ensure that the tone of the copy is matched by the quality and style of the accompanying visuals (photos, videos) across all platforms for a cohesive brand image.

Social Perception

Wine&House is perceived as a supplier of quality wines and specialized accessories, particularly Riedel glassware. They are known for having physical stores in upscale locations and an online presence with nationwide delivery.

Copy Examples

• •Uncork a new adventure! 🍇 Our latest arrival, [Wine Name] from [Vineyard/Region], is a journey of [flavor notes, e.g., 'bold fruit and subtle spice'] in every sip. Perfect for your weekend gatherings or a quiet evening in. Discover it online or visit our stores. #WineAndHouse #ChileanWine #NewArrival #WineLovers #SipAndSavor
• •Elevate Your Tasting Experience. ✨ Did you know the right glass can transform your wine? Explore our Riedel collection, designed to enhance the unique character of every varietal. Find the perfect match for your favorite wine and taste the difference. #WineAndHouse #Riedel #WineGlass #FineDiningAtHome #LuxuryWine
• •Become a home cocktail expert! 🍸 Our new blog post is live, sharing five essential tips to craft professional-quality cocktails in the comfort of your home. From tools to techniques, we've got you covered. Read more via the link in bio! #WineAndHouse #CocktailHour #HomeBar #MixologyTips #Drinkspiration
• •¡Celebremos con sabor chileno! 🇨🇱 Este [Holiday Name], encuentra los mejores vinos y licores para tus brindis en Wine&House. Despacho a todo Chile para que la fiesta llegue donde estés. ¡Salud! #WineAndHouse #FiestasPatrias #VinoChileno #PiscoSour #Celebration
• •At Wine&House, we're more than just a store; we're a destination for discovery. From exquisite wines and spirits to the finest accessories that elevate every occasion, we're passionate about bringing you the best. Visit us at [Store Location] or explore our world online. #WineAndHouse #WineCulture #GourmetLife #ExperienceWine #Chile