Brand Tone

Passionate, Enthusiastic, Curated, Discerning, Accessible, Inclusive, Descriptive, Evocative, Professional, Trustworthy

Brand Values

• •Quality
• •Discovery & Exploration
• •Passion
• •Accessibility/Affordability
• •Sharing the Experience
• •Responsibility

Best Practices

• •Tell Your Story Consistently: Weave elements of the "three friends," the "love of fine wine," and the "South African discovery" into various communications to reinforce passion and authenticity.
• •Use Evocative Language for Products: Continue using descriptive and sensory language when talking about wines, reflecting the "allure" and unique qualities of the South African selections.
• •Maintain a Balance of Expertise and Accessibility: While showcasing knowledge of "prestigious wineries," ensure the language remains inviting and understandable for all wine lovers, aligning with the mission to make wines "available for all."
• •Ensure Clarity and Trust: All informational copy (FAQs, policies, shipping) should be clear, straightforward, and professional, reinforcing the trustworthiness established by the current website structure.
• •Showcase South African Heritage: Emphasize the unique qualities and stories behind the South African wines, highlighting what makes them special and connecting them to the "rhythm and pulse of this vibrant land."

Social Perception

A purveyor of high-quality, yet accessible South African wines, known for passion, discovery, and sharing the wine experience.

Copy Examples

• •Discover the allure of South African wines, hand-picked from prestigious wineries.
• •Join us on a journey of flavor as we explore hidden gems from the Cape Winelands.
• •Experience the passion of three friends who brought their love of fine wine to Australia.
• •Savor the rich notes of dark fruit and spice in every sip of our meticulously selected wines.
• •From our family to yours, experience the joy of sharing exceptional wine at an affordable price.