Tono de Marca

Approachable and Educational, Enthusiastic and Passionate, Value-Oriented and Trustworthy, Community-Focused

Valores de Marca

• •Discovery
• •Quality
• •Accessibility/Inclusivity
• •Value
• •Convenience
• •Education

Mejores Prácticas

• •Speak to Your "Amigo": Write as if you're talking to a friend who's curious about wine. Keep the language warm, inviting, and jargon-free. Avoid overly technical wine terms unless explained simply.
• •Highlight the "Why," Not Just the "What": Don't just describe the wine; explain *why* it's special, what experience it offers, or what makes it a great discovery. Share the story behind the bottle or the region.
• •Educate Gently: Weave in educational tidbits naturally. The monthly magazine is a great example. In shorter copy, this could be a quick pairing tip, a "did you know?" about a grape, or explaining a tasting note.
• •Emphasize Shared Experience: Use inclusive language ("we," "us," "let's explore together"). Foster a sense of community by encouraging interaction, sharing user experiences (with permission), and using calls to action that invite dialogue.
• •Maintain Enthusiasm and Passion: Let your love for wine shine through. Use positive, evocative language that conveys the joy and pleasure of discovering and enjoying wine.

Percepción Social

Positive for its Niche, Growing Interest in Mexican Wine, Online Wine Retail Challenges, Community Builder

Ejemplos de Copy

• •Social Media Post (Instagram/Facebook): "Unbox a world of flavor! 🍇 Our Winehunters have journeyed through vineyards near and far to bring you this month's WineBox selection. Ready to discover your next favorite? #WineMexico #ClubDeVinos #VinoMexicano #WineLovers #DescubreVino"
• •Email Subject Line: "Your Next Wine Adventure Awaits! (Inside Your New WineBox)"
• •Website Headline: "Explore, Taste, Enjoy. Join Mexico's Favorite Wine Club and Let Us Guide Your Palate."
• •Ad Copy (Short): "Tired of the same old wine? Get expertly curated wines delivered monthly. Learn, sip, and share with Wine México. Your wine journey starts here!"
• •TikTok Video Intro (Voiceover): "Ever feel lost in the wine aisle? Let's make wine easy and fun! Here's what's in our latest WineBox and how to enjoy it..."