Brand Tone

The brand's tone is adventurous, passionate, and authentic. It avoids conventional wine snobbery in favor of a more personal and exploratory narrative. Language like "fantasies, ideas," "new discoveries," "new sensations and debates," and "uncomplicated, adventurous, non-conventional, free" shapes a voice that is both enthusiastic and approachable. It speaks to a journey of discovery and aims to share that experience directly with the customer.

Brand Values

• •Discovery and Adventure
• •Authenticity and Storytelling
• •Sustainability and Nature
• •Community and Shared Experience
• •Unconventionalism

Best Practices

• •Every piece of copy, from a product description to an email, should connect back to the core brand values of discovery, authenticity, and the stories of the winemakers.
• •Employ words that convey experience and emotion ("journey," "uncover," "lively," "untamed," "sensation") rather than just technical tasting notes.
• •Instead of just stating a wine is "biodynamic," explain what that means for the flavor and the planet (e.g., "Grown in harmony with nature for a purer, more vibrant taste").
• •Write as if you are sharing a personal discovery. Use "we" to refer to the founders and "you" to speak directly to the customer, creating a sense of a shared community.
• •Embrace the "Bohemian" identity. Don't be afraid to challenge traditional wine culture. This can be reflected in playful copy, unique pairing suggestions, or a relaxed, anti-snobbery attitude across all communications.

Social Perception

Wine Bohemians is a trustworthy curator for those looking to explore beyond mainstream wine offerings. It targets "discerning customers" who value sustainability, craftsmanship, and a compelling story. The brand projects an image of being a passionate group of friends, which fosters a sense of trust and shared values rather than a purely transactional relationship.

Copy Examples

• •More than wine, it's a worldview in a bottle. Discover our curated selection of living, breathing organic wines and join the adventure.
• •Tired of the same old wine? Let's get unconventional.
• •This isn't just fermented grape juice; it's the story of a sun-drenched hill, a passionate winemaker, and a commitment to pure, honest flavor. Fermented wildly and bottled without intervention, each sip is a taste of the vineyard's true, untamed spirit. Expect notes of [flavor 1] and [flavor 2] with a finish that’s as lively and unpredictable as nature itself.
• •We're not sommeliers in suits. We're four friends who fell in love with wine that tells a story. Wines that are grown with respect for the earth and made with passion, not formulas. Wine Bohemians is our way of sharing those stories with you, one exceptional bottle at a time.
• •Rules are for winemaking, not for wine drinking. Find your new favorite story with our collection of organic and biodynamic wines. #WineBohemians #DrinkFreely