Brand Tone

Approachable and Relatable, Informative and Educated, Positive and Empowering, Slightly Playful/Witty, Trustworthy and Health-Conscious

Brand Values

• •Enjoyment without Compromise
• •Health and Well-being
• •Natural Solutions
• •Science-Backed Efficacy
• •Transparency
• •Customer Satisfaction

Best Practices

• •Always Speak to the 'Why': Remind the audience *why* Wine Balanced exists – to enhance their wine enjoyment by mitigating the negatives. Focus on the benefit and the feeling of freedom it provides.
• •Maintain a Balance of Informative and Relatable Content: While educating about ingredients is important, always tie it back to the real-life experiences and desires of wine drinkers. Use 'you' and 'your' to speak directly to them.
• •Embrace Positivity and Empowerment: Frame messages around enabling enjoyment and well-being. Avoid overly clinical or fear-based language. The tone should be optimistic and solution-oriented.
• •Adapt to the Platform, but Keep the Core Voice: While TikTok copy can be more playful and Instagram more visual, the underlying values of health, enjoyment, and natural solutions should remain consistent. The core personality of the brand should shine through.
• •Use Consistent Terminology and Key Phrases: Regularly use terms like 'enjoy without compromise,' 'natural ingredients,' 'liver support,' 'wine wellness,' and 'balanced' to reinforce brand identity and product benefits. This helps in creating a recognizable and trustworthy voice.

Social Perception

Niche Problem Solver, Health-Oriented Choice, Skepticism/Curiosity, Modern and Aware, Community Focused (emerging)

Copy Examples

• •Headline: Love Wine, Not the Aftermath? Body: Sip, savor, and stay sharp. Wine Balanced helps your body process wine so you can enjoy every glass without dreading tomorrow. Cheers to no regrets! #WineBalanced #EnjoyResponsibly
• •Headline: Your Wine Night's New Best Friend. Body: That midweek glass (or two) just got a whole lot better. Our natural blend of DHM, Milk Thistle, and B Vitamins supports your liver and keeps those pesky wine headaches at bay. Uncork the joy, not the discomfort. Learn more at winebalanced.com.
• •Headline: Science Says: Enjoy Wine Smarter. Body: Don't let the fear of a 'wine hangover' dictate your evening. Wine Balanced uses scientifically-backed ingredients to help neutralize acetaldehyde and support your body's natural defenses. Drink wine, feel balanced.
• •Headline: Weekend Wine? We've Got You Covered. Body: From Friday night toasts to Sunday brunches, enjoy your favorite wine without the worry. Pop a Wine Balanced capsule and wake up feeling refreshed and ready to take on the day. Because life's too short for wine-induced fog. #WineWellness
• •Headline: The Secret to a Rosier Wine Experience (Literally!). Body: Tired of that tell-tale flush after a glass of red? Wine Balanced helps manage common wine sensitivities, so you can focus on the flavor, not the flush. Embrace the grape, beautifully.