Brand Tone

Informative, Relatable, and Reassuring

Brand Values

• •Health and Wellness
• •Science and Efficacy
• •Enjoyment and Social Connection
• •Transparency

Best Practices

• •Lead with the Benefit: Always start by addressing the customer's pain point (headaches, hangovers) and immediately present the benefit (enjoying wine without side effects).
• •Balance Science with Simplicity: Explain the science behind the product to build credibility, but use clear, easy-to-understand language. Avoid overly technical jargon.
• •Use a Relatable Voice: Share stories as whether the founder's or a customer's as to create an emotional connection. Frame the product as a shared secret among friends.
• •Focus on the "Yes": Instead of focusing on the negatives of wine, focus on the positive empowerment the product provides. The message is "yes to wine," "yes to social moments," "yes to feeling great."
• •Maintain Platform-Specific Nuances: While the core message is the same, tailor the tone for each platform. Keep it professional and informative on LinkedIn, visual and relational on Instagram, and quick and engaging on TikTok.

Social Perception

Wine Balanced is perceived as a problem-solver and a "life-hack" for wine lovers. It is seen as a credible and effective solution to a common and frustrating problem. The brand is trusted due to its scientific approach and positive user testimonials. It is not perceived as a gimmick but as a legitimate product that enhances the wine-drinking experience for sensitive individuals.

Copy Examples

• •Love Wine, Not the Headache. Enjoy every sip with Wine Balanced. Our science-based formula neutralizes sulfites and tannins, so you can raise a glass without regrets.
• •That Friday feeling, now without the Saturday morning regrets. ✨ Don't let the fear of a wine headache hold you back from your weekend wind-down. Just add a few drops of Wine Balanced and savor the moment. #WineBalanced #HeadacheFree #WineLover
• •Your Weekend Wine Plans Just Got Better. Hi [Name], Ready to enjoy this weekend's bottle of red without a second thought? Wine Balanced is here to ensure your wine moments are purely pleasurable. Rediscover your favorite wines, headache-free. Shop now and taste the difference.
• •Thinking about the headache tomorrow? Think again. Enjoy wine freely. #WineHack #NoMoreHangovers
• •The Science of a Wine Headache: Why It Happens and How to Stop It. For many, a delightful evening with a glass of Merlot can lead to a throbbing headache the next day. But why? We're breaking down the science behind wine sensitivity and introducing the simple solution that lets you enjoy your wine, purely and simply.