Brand Tone

Friendly, approachable, sophisticated, and informative. Aiming to be welcoming and inclusive, not intimidating.

Brand Values

• •Convenience
• •Accessibility
• •Community
• •Discovery
• •Quality

Best Practices

• •Maintain a consistent tone across all platforms.
• •Use inclusive language to appeal to a broad audience.
• •Focus on the experience of enjoying wine at home.
• •Highlight the convenience and accessibility of the service.
• •Incorporate user-generated content to build community.

Social Perception

A reliable, convenient, and enjoyable way to experience wine at home. Perceived as a friendly guide, rather than a snobby expert.

Copy Examples

• •"Uncork and unwind with our curated wine selections, delivered right to your door."
• •"Discover your next favorite bottle without leaving the comfort of your home."
• •"Join our community of wine lovers and share your at-home tasting experiences!"
• •"We take the guesswork out of wine pairing, so you can focus on enjoying the moment."
• •"From casual sips to special occasions, we've got the perfect wine for every at-home moment."