Brand Tone

approachable, knowledgeable, and quality-focused

Brand Values

• •Curation and Quality
• •Accessibility and Convenience
• •Value for Money
• •Customer Trust and Satisfaction
• •Ethical and Sustainable Sourcing

Best Practices

• •Lead with Quality and Curation: Always start by highlighting what makes the wine special. Use phrases like 'expertly selected,' 'award-winning,' 'from a small-batch vineyard,' or 'IWC finalist' to immediately establish credibility.
• •Maintain an Encouraging, Not Elitist, Tone: Educate and guide your audience without being prescriptive. Use questions ('What will you discover?') and welcoming language ('Ready for an adventure?') to make the world of wine feel accessible to everyone.
• •Weave in the 'At Home' Convenience: Continuously reinforce the brand's core premise. Mention fast delivery, subscription ease, and the simple pleasure of enjoying great wine in the comfort of one's own home. This connects directly to the brand name and its primary value proposition.
• •Use Storytelling for Products: Don't just list tasting notes. Tell the story behind the bottle—mention the 'small growers,' the 'family-run' vineyard, or the 'ethically produced' methods. This creates an emotional connection and justifies the premium quality.
• •Leverage Social Proof and Urgency: Incorporate mentions of 'excellent customer reviews,' 'bestsellers,' and time-sensitive offers ('Don't dally'). This builds trust and encourages immediate action, converting browsers into buyers.

Social Perception

Trusted Retailer of Quality Wines, Supporter of Small and Organic Producers, Reliable and Convenient Service, Good Value Proposition

Copy Examples

• •From the soil to your glass. ✨ Meet our new arrival: a stunning, organic Merlot from a family-run vineyard in Tuscany. Sourced from small growers who believe in sustainable farming, every sip tells a story of passion and purity. Perfect for your next dinner party or a quiet night in. Tap to explore a wine that’s good for the planet and your palate. #WineAtHome #OrganicWine #SmallGrowers #SustainableSipping #UKWineDelivery
• •Your Weekend Plans? Sorted. Up to 20% off curated cases. Body Preview: Don't just drink wine, discover it. This weekend, explore our top-rated mixed cases—hand-picked by our experts and delivered to your door.
• •Award-Winning Wines, Handpicked for You. Sub-headline: As an IWC Finalist for Best Online Retailer, we don't just sell wine—we celebrate it. Discover our collection from the world's best small growers.
• •The Perfect Pairing for Your Autumn Feasts. Body: Struggling to find the right wine for your seasonal dishes? Our latest blog post breaks down the best pairings for everything from mushroom risotto to roasted chicken. Find your perfect match and get it delivered fast. 🍷 #WinePairing #FoodAndWine #AutumnFlavours #WineDeliveryUK
• •The Mystery Case: A Wine Adventure in a Box. Description: Ready to step out of your comfort zone? Leave the choices to our experts! This case features six incredible, hand-selected wines—from hidden gems to award-winning bottles—that are sure to delight and surprise you. No flops, no fillers, just a fantastic journey through the world of wine. What will you discover?