Brand Tone

passionate, knowledgeable, and approachable with a touch of sophistication

Brand Values

• •Quality and Authenticity
• •Expertise and Education
• •Customer Experience and Engagement
• •Passion for Piedmont
• •Discovery

Best Practices

• •Embrace Storytelling: Always aim to tell the story behind the wine, the producer, or the region. This reinforces passion and authenticity (e.g., "we can tell the story of all our wines").
• •Use Passionate and Evocative Language (but keep it accessible): Words like "fantastic," "elegant," "complex," "passion," "experience," and "journey" convey enthusiasm and quality. While sharing detailed tasting notes, ensure the overall message remains inviting, not intimidating.
• •Highlight Expertise Through Education: Share knowledge generously. Explain terms, discuss food pairings, describe terroir, and talk about winemaking processes. This builds trust and positions the brand as a knowledgeable guide.
• •Maintain a Danish Core with an Italian Heart: While the products are Italian, the communication is for a Danish audience. Continue using Danish for primary communication on the website and social media, infusing it with the warmth and richness associated with Italian culture and wine. The term "vinoplevelser" is key.
• •Encourage Interaction and Community: Frame copy as an invitation to explore, learn, and share. Use questions, calls to action for events, and encourage engagement on social media. This supports the "approachable" aspect of the brand tone.

Social Perception

Specialized Importers, Knowledgeable Guides, Providers of Quality Wine Experiences, Locally Engaged

Copy Examples

• •Headline: Discover Piedmont's Soul, One Sip at a Time. Body: At Wine2us, we don't just sell wine; we share stories. Each bottle is personally selected from Italian vineyards we know and love, bringing authentic "vinoplevelser" straight to your glass. Explore our curated collection and taste the passion.
• •Headline: Beyond the Label: Your Journey into Italian Wine Starts Here. Body: Curious about the nuances of Nebbiolo? Intrigued by the elegance of a Barolo? Join our upcoming tasting event or browse our handpicked selections. We're here to guide you through the rich tapestry of Piedmont's finest wines. It’s more than a drink, it’s a discovery.
• •Headline: The Heart of Italy, Delivered to Ålsgårde. Body: From the sun-drenched hills of Piedmont to your table. Wine2us brings you directly imported Italian wines, each with a unique character and a story to tell. Visit us online or at our shop for your own authentic wine experience.
• •Instagram Caption (with a picture of a wine bottle and a vineyard): This isn't just a Barolo; it's the culmination of generations of passion from [Producer's Name]. We travelled to their cellars in Verduno to bring this exceptional taste of Piedmont to you. Ready for an unforgettable "vinoplevelse"? #Wine2us #PiedmontWines #Barolo #DirectImport #ItalianWine #WineLovers #Vinoplevelser
• •Event Promotion (e.g., for "Vin for kvinder"): Headline: Great Wine, Great Company: An Evening for Women Who Love Wine! Body: Join us for our popular "Vin for kvinder" tasting! We’ll explore delightful Italian wines, discuss perfect food pairings, and share stories from the vineyard in a relaxed and engaging atmosphere. No expertise required – just a love for good wine and good conversation. Book your spot for an inspiring "vinoplevelse"!