Brand Tone

Natural & Earthy, Caring & Gentle, Artisanal & High-Quality, Sustainable & Conscious, Evocative & Serene

Brand Values

• •Nature & Natural Ingredients
• •Sustainability & Environmental Responsibility
• •Family & Well-being
• •Craftsmanship & Quality
• •Authenticity & Transparency

Best Practices

• •Emphasize Natural Elements: Consistently use language that evokes nature, forests, botanicals, and purity. Words like woodland, forest-inspired, botanical, earthy, pure, and wildcrafted reinforce the brand's core.
• •Highlight Gentleness and Care: Especially for products aimed at sensitive skin or babies, use soft, nurturing, and reassuring language. Words like gentle, soothing, tender, nourishing, and safe are key.
• •Showcase Sustainability: Regularly mention the eco-friendly packaging (glass, wood) and the brand's commitment to the environment. Use phrases like sustainably sourced, eco-conscious, planet-friendly, and mindfully packaged.
• •Tell the Story: Weave in elements of the brand's origin, the inspiration from the Beskidy Mountains, and the connection to craftsmanship. This adds depth and authenticity.
• •Focus on the Sensory Experience: Describe the scents, textures, and the feeling the products evoke. Use evocative adjectives to transport the customer and highlight the escape to nature aspect.

Social Perception

High-Quality & Effective, Appreciation for Natural Approach, Trusted for Families, Aesthetically Pleasing, Emerging Brand with Strong Ethics

Copy Examples

• •Immerse yourself in the serene embrace of the forest. Our Breezy North Body Wash, crafted with gentle birch extract and invigorating pine, cleanses and revitalizes, leaving your skin soft and your spirit calmed. Wrapped in sustainable glass, it’s a daily ritual that nurtures you and nature.
• •Tiny hands, tender skin. Our 'Little Woods' baby collection is whispered into existence with the purest natural ingredients and the gentlest touch. Because we believe your little one deserves the loving care of the forest. 🌿 #WindyWoodsBaby #NaturalCare #GentleAsNature
• •From the heart of the Beskidy Mountains to your home, Windy Woods was born from a love for nature and a legacy of craftsmanship. We handcraft each bottle with sustainably sourced ingredients and package it with respect for the earth, offering a pure, sensory escape in your everyday moments.
• •Discover Citrus West – our newest ray of sunshine. Imagine sun-dappled groves and the uplifting scent of fresh citrus. This nourishing hand cream, rich in natural emollients and housed in our signature glass jar, is your moment of bright tranquility. Experience the zest of nature.
• •Tired of harsh chemicals? Embrace the Windy Woods difference. Our family-friendly skincare is lovingly made with up to 99.9% natural ingredients, inspired by ancient forests and designed for modern, conscious living. Gentle on your skin, kind to our planet. Shop our collection now.