Brand Tone

Empowering, Body-Positive, Friendly, Approachable, Supportive, Inclusive, Stylish, On-Trend

Brand Values

• •Inclusivity & Body Positivity
• •Customer Empowerment
• •Quality & Style
• •Authenticity & Relatability
• •Positive Customer Experience

Best Practices

• •Always Prioritize "Her": Write directly to your customer. Use "you" and "your" frequently. Focus on her feelings, needs, and aspirations (e.g., "feel confident," "your perfect look," "makes you feel").
• •Embrace Positive & Empowering Language: Consistently use words that uplift, inspire, and validate. Avoid language that could be perceived as critical or exclusive. Focus on solutions and positive outcomes (e.g., "celebrate your curves," "shine," "effortlessly stylish," "feel incredible").
• •Be Authentic & Relatable: Let the "sisters-run" and "small business" personality shine through. Share genuine stories, behind-the-scenes glimpses (as they do), and talk like real people. Avoid overly corporate or stiff language.
• •Highlight Inclusivity & Fit: Reinforce that your clothing is designed for plus-size bodies. Mention aspects like comfort, flattering cuts, and understanding of curvy figures in product descriptions and general messaging.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the tone of the copy aligns with the visuals used (e.g., diverse models, happy and confident imagery). This synergy reinforces the brand message across all touchpoints. Develop a simple brand voice guide with key terms and phrases to use (and avoid) to help any team member writing copy.

Social Perception

Positive & Appreciative, Community-Focused, Trustworthy (within its niche)

Copy Examples

• •✨ Hello, weekend glam! ✨ Our new [Dress Name] is here to make you feel as fabulous as you are. Designed for curves, made for confidence. Tap to shop your new fave! #WindsorLaneStyle #CurvyConfidence #PlusSizeFashionAU
• •Tired of a wardrobe that doesn't get you? At Windsor Lane, we believe every woman deserves to shine! ✨ Discover stunning, on-trend fashion for sizes 14-26 that’s designed to fit, flatter, and make you feel incredible. Shop now and find your perfect look! [Link] #StyleAtEverySize #AussieCurves #WindsorLane
• •💖 You Deserve This: A Little Treat Inside! 💖 (Body: Hey Gorgeous, because we love celebrating you, enjoy [discount/offer] on all our confidence-boosting styles! Feel amazing in Windsor Lane. Shop now...)
• •Meet your new go-to! The [Top Name] isn't just a top, it's a confidence booster. Crafted with your curves in mind, it’s effortlessly stylish for workdays, weekends, and everything in between. Pair it with your favourite jeans or a chic skirt and own your amazing style! #FashionForEveryBody #WindsorLaneCurves
• •Which Windsor Lane look makes you feel most YOU? 😍 [Poll: Option A Image vs. Option B Image] We're all about celebrating your unique style and confidence! #MyWindsorLane #FeelGoodFashion