Brand Tone

Professional, Service-Oriented, and Approachable, combining expertise with a friendly, trustworthy, and personal feel.

Brand Values

• •Craftsmanship & Expertise
• •Customer-Centric Service
• •Quality
• •Reliability & Trust
• •Aesthetic Sensibility

Best Practices

• •Lead with the Solution, Not the Product: Frame your copy around the benefit to the customer (e.g., "perfect light control," "enhanced privacy," "a complete service") instead of just listing product features.
• •Emphasize "We" and "You": Use "we" to reinforce the personal, hands-on involvement of your team and "you/your" to keep the focus on the customer and their home. This creates a collaborative and service-oriented tone.
• •Use Words That Reflect Expertise and Quality: Consistently integrate terms like "craftsmanship," "custom-fitted," "expert," "high-quality," "precision," and "bespoke" into your communications.
• •Showcase Real Customer Stories: Continue to use your social media to post high-quality photos of real installations. Mentioning the town or expressing thanks to the family makes the service feel personal and builds social proof.
• •Maintain a Helpful and Confident Voice: In all interactions—from ad copy to responding to a Facebook comment—be the friendly expert. Answer questions confidently, offer solutions proactively, and always maintain a professional yet approachable demeanor.

Social Perception

Highly reputable and trustworthy expert in window treatments, perceived as the go-to provider for a high-quality, worry-free premium service and product, solidifying their image as a reliable local craftsman.

Copy Examples

• •The Art of Light, Mastered for Your Home. From precise measurement to perfect installation, our family brings decades of craftsmanship to your windows. Discover your custom solution today.
• •A seamless blend of privacy and light for this beautiful home in Apeldoorn. We loved bringing this vision to life with our custom-fitted hardwood shutters. Enjoy the stunning result, Jansen family! #windowfashion #maatwerk #interiordesign #craftsmanship
• •Don't Just Cover Your Windows. Transform Your Room. Tired of off-the-shelf solutions? At Windowfashion van Os, we provide a complete service experience. Our experts come to your home, help you choose the perfect style, and ensure a flawless installation. Get your free in-home consultation!
• •Timeless Elegance: Custom Wooden Blinds. Experience the natural warmth and superior control of our bespoke wooden blinds. Each slat is crafted from sustainably sourced hardwood and finished to your exact specifications, ensuring a perfect fit and lasting beauty. Elevate your interior with a classic that never goes out of style.
• •A Family Tradition of Quality. Windowfashion van Os is more than a business; it's our family's passion. We've dedicated ourselves to providing unparalleled service and the finest window treatments. We believe every window is an opportunity for perfection, and we treat every home as if it were our own.