Brand Tone

Educational & Informative, Compassionate & Caring, Helpful & Solution-Oriented, Trustworthy & Scientific, Appreciative of Nature

Brand Values

• •Bird Conservation
• •Scientific Innovation
• •Effectiveness
• •Customer Satisfaction
• •Education & Awareness
• •Made in the USA
• •Community & Social Responsibility

Best Practices

• •Prioritize Education: Always explain the "why" and "how." Briefly touch upon the UV science to reinforce credibility and the unique selling proposition.
• •Lead with Compassion: Emphasize the shared goal of protecting birds. Use language that resonates with nature lovers and those concerned about wildlife.
• •Be Solution-Focused: Clearly present WindowAlert as the effective, easy-to-use answer to the problem of bird strikes. Highlight the benefits for both birds (safety) and humans (clear windows, peace of mind).
• •Maintain Clarity and Simplicity: Avoid overly technical jargon. The science should be accessible and understandable to a broad audience.
• •Encourage Community and Action: Invite users to share their experiences, photos, and join the mission of bird conservation. Use calls to action that inspire participation (e.g., "Join us in protecting wild birds," "Make your windows bird-safe today").

Social Perception

Positive, Helpful Resource, Niche Problem Solver, Effectiveness Scrutiny

Copy Examples

• •Headline: See Your Windows, Not Bird Strikes. Protect Our Feathered Friends. Body: Millions of birds die each year from window collisions. WindowAlert decals use a special UV-reflective coating, visible to birds but nearly invisible to you, to make glass a friendly sight. Easy to apply, beautiful to see (or not see!). Save a life, beautify your view.
• •Social Media Post: Hear that? It’s the sound of silence… no more heartbreaking thuds against your glass. Our UV decals act like a stoplight for birds, helping them navigate safely. Share a photo of your protected windows! #WindowAlert #SaveBirds #BirdSafety
• •Product Page Snippet: The science is simple, the impact is profound. WindowAlert decals harness the power of UV light, creating a visual barrier only birds can see. Protect your local bird population without obstructing your view. Effective, elegant, essential.
• •Email Subject: A Clearer Path for Birds, A Clearer Conscience for You. Body: Spring migration is beautiful, but it can also be dangerous for birds. Make your home a safe haven with WindowAlert. Our easy-to-apply decals and UV Liquid offer nearly invisible protection that birds can see, day in and day out.
• •Short Ad Copy: Love birds? Hate window strikes? WindowAlert offers a simple, scientifically-proven solution. Our decals save birds, one window at a time. Learn more and shop now at windowalert.com.