Brand Tone

Artisanal & Authentic, Warm & Personal, Eco-conscious & Purposeful, Creative & Unique, Calm & Atmospheric

Brand Values

• •Sustainability & Environmental Responsibility
• •Craftsmanship & Quality
• •Creativity & Innovation
• •Meaning & Connection
• •Authenticity & Transparency
• •Community (suggested by HUMAN Cafebar)

Best Practices

• •Emphasize "Handmade" and "Upcycled": Consistently use terms that highlight the artisanal and sustainable nature of the products (e.g., "handcrafted," "artisan-made," "upcycled," "reclaimed," "eco-conscious," "sustainable").
• •Tell Stories: Incorporate storytelling wherever possible – the story of a piece, the transformation of materials, the inspiration behind a design, or how customers use the products to create ambiance or preserve memories. This reinforces the personal and meaningful aspects of the brand.
• •Use Evocative and Sensory Language: Describe the light, the feel of the glass, and the atmosphere the products create (e.g., "warm glow," "gentle flicker," "smooth contours," "serene ambiance," "cozy evenings"). This connects with the atmospheric and creative tones.
• •Maintain a Warm and Approachable Voice: Even when discussing the craft or sustainability, keep the language accessible and inviting. Address the customer directly and foster a sense of connection, reflecting the personal and community values.
• •Be Authentic and Transparent: Share insights into the making process or the brand's sustainability efforts. Honesty about the materials and methods builds trust and reinforces the brand's core values. Avoid overly technical jargon unless explaining a specific benefit clearly.

Social Perception

Positive & Admirable, Niche & Artistic, Trustworthy, Aspirational (in a gentle way), Community-focused (locally)

Copy Examples

• •Illuminate your evenings with more than just light. Our 'Eternal Glow' lantern, handcrafted from a repurposed wine bottle, carries a story of transformation and sustainable beauty. Each unique piece is a testament to mindful craftsmanship, designed to bring a warm, ambient glow to your cherished spaces. Light a candle, and let the memories flicker.
• •From discarded glass to treasured glow. ✨ Witness the journey of our upcycled lanterns, each one meticulously crafted to bring warmth and sustainable elegance into your home. What stories will your MABE light illuminate? #UpcycledGlass #HandmadeWithLove #SustainableLiving #MabeMoments #EcoDecor
• •At MABE, we see beauty in the overlooked and potential in the discarded. We are artisans, dreamers, and passionate advocates for sustainability, transforming everyday glass into unique pieces of light and memory. Every cut, every polish is done by hand, ensuring that your MABE creation is not just an object, but a piece of our heart, dedicated to a brighter, more conscious world.
• •Subject: New Light, New Stories: Discover MABE's Latest Upcycled Treasures. Dear [Customer Name], We believe every object can tell a story. Our new collection of handcrafted glass lanterns and memory pieces is here, each born from reclaimed materials and infused with a passion for sustainable artistry. Find a unique piece that speaks to you and let it illuminate your world with beauty and purpose. Explore the collection and let us know which story you'll tell.
• •Give a Gift that Glows with Purpose. Shop MABE's handcrafted, upcycled glass art – unique treasures that are kind to the earth and beautiful to behold. Find Your Light.