Brand Tone

Professional and Technical

Brand Values

• •Quality and Performance
• •Innovation
• •American-Made Heritage
• •Collaboration and Expertise
• •Reliability

Best Practices

• •Lead with Expertise: Always communicate from a position of authority and knowledge. Use precise, technical language where appropriate to reinforce credibility with an engineering and design audience.
• •Emphasize Core Values: Consistently weave in key value propositions like "Made in the USA," "Innovation," "Quality," and "Heritage" across all copy, from social media captions to website descriptions.
• •Focus on Solutions, Not Just Products: Frame products in terms of the solutions they provide. Instead of just listing features, explain how those features (e.g., technical coatings, specific braid types) solve a problem or enhance a client's end product.
• •Maintain a Professional B2B Voice: Avoid overly casual slang, emojis, or consumer-focused calls-to-action. The goal is to build trust and partnerships with other businesses, not to make a quick consumer sale.
• •Create a Unified Narrative: Ensure the story is the same everywhere. The innovative engineer on the website should sound like the expert textile provider on LinkedIn and the quality-focused manufacturer on Instagram. This consistency builds a strong, reliable brand identity.

Social Perception

Among its target audience of industry professionals, Wincord is perceived as a highly specialized, credible, and expert supplier. The brand is not aimed at the general public, so broad social perception is minimal. For its B2B clients, the perception is that of a legacy company that is also forward-thinking, reliable for high-stakes applications, and a go-to source for specialized, American-made textiles.

Copy Examples

• •Engineering the Future of Textiles. Over 100 years of American-made innovation woven into every cord, braid, and webbing we produce.
• •Precision in every fiber. Our 551 Nylon Round Tubular Braid is engineered for superior performance and durability, making it the trusted choice for everything from high-performance athletic gear to rugged boot laces. What will you create with it? #Wincord #MadeInUSA #EngineeredTextiles #Innovation
• •For designers and engineers, material integrity is non-negotiable. Wincord provides Berry Amendment compliant narrow textiles that deliver on performance and quality. Partner with us to build your next project on a foundation of American-made excellence. #B2B #Manufacturing #SupplyChain #TextileEngineering
• •Subject: The Unseen Strength: Inside Our New Microknit Composites. | Body: It’s the component you don’t see that makes all the difference. Our new 1041 Microknit is engineered for maximum resilience in a minimal profile, providing unparalleled support for safety equipment and advanced gear. Discover the specs that set a new standard.
• •Wincord isn't just a manufacturer; we are an extension of your design and engineering team. We provide the high-performance textile solutions that bring ambitious ideas to life, ensuring every project meets the highest standards of performance and quality.