Brand Tone

Warm, family-friendly, educational, playful, and appreciative of nature.

Brand Values

• •Animal Welfare
• •Family and Community
• •Education
• •Customer Experience
• •Love of Nature and the Region

Best Practices

• •Use the term 'Farmily' to foster a sense of community and belonging.
• •Highlight the family-friendly aspects of the farm and its activities.
• •Incorporate educational content about the animals and sustainable farming practices.
• •Showcase the beauty of the Smoky Mountains location and the farm's natural environment.
• •Emphasize the unique and memorable experiences offered to visitors, such as alpaca yoga.

Social Perception

A unique and memorable destination known for its family-friendly atmosphere, well-cared-for animals, educational opportunities, and beautiful natural setting.

Copy Examples

• •Welcome to the Winchester Creek Farm Farmily! Come experience the joy of interacting with our adorable alpacas and miniature animals.
• •Join us for a fun-filled day of learning and laughter as you explore our beautiful farm nestled in the Smoky Mountains.
• •Discover the magic of alpaca yoga surrounded by breathtaking views and the calming presence of our gentle alpacas.
• •Create unforgettable family memories at Winchester Creek Farm, where adventure and relaxation meet in perfect harmony.
• •From educational farm tours to cozy lodging with mountain views, we offer a unique and enriching experience for all ages.