Brand Tone

youthful, trendy, friendly, and engaging

Brand Values

• •Self-Expression
• •Affordability & Value
• •Customer Experience
• •Quality & Care
• •Community Engagement
• •Trendiness

Best Practices

• •Know Your Audience, Speak Their Language: Consistently use language, emojis (✨💖🤩), and references that resonate with a younger, trend-aware audience (e.g., "cop," "vibe," "slay," "GenZ"). Stay updated on current slang and social media trends, but use them authentically.
• •Emphasize Empowerment and Individuality: Frame products not just as accessories, but as tools for self-expression and confidence. Use words like "empower," "express," "your style," "unique."
• •Maintain a Friendly & Approachable Demeanor: In all communications, from ad copy to customer service replies, be warm, enthusiastic, and helpful. Use exclamation points appropriately to convey energy.
• •Highlight Value and Accessibility: While showcasing beautiful products, consistently remind customers of the affordability, free shipping, and easy returns, making the brand feel accessible and risk-free.
• •Be Visually Consistent: Ensure that the visual style of photography and videography on social media and the website aligns with the youthful, trendy, and often sparkly/playful tone of the copy. Bright, clean, and engaging visuals will reinforce the written message.

Social Perception

Positive for product & value, good customer service & policies, trendy and giftable, minor concerns/questions, engaging and approachable

Copy Examples

• •✨ LEVEL UP YOUR LOOK! ✨ Our NEW 'Cosmic Dreams' collection just landed! 🪐💫 Swipe to see celestial vibes meet street style. Which piece are you copping first? 👇 #Wimsico #NewCollection #JewelryDrop #TrendyJewelry #MustHaveAccessories
• •(Upbeat trendy music, quick cuts of different jewelry pieces) Shine without breaking the bank! 🤩 Get the LATEST jewelry trends at wimsi.co. Hypoallergenic options, free shipping on US orders, and styles that make YOU feel amazing. ✨ Link in bio to sparkle! #WimsicoJewelry #AffordableStyle #GenZFashion #TreatYourself #JewelryHaul
• •💖 SELF-LOVE SALE! 💖 Spoil yourself (or your bestie!) with 20% OFF sitewide. Because you deserve to sparkle. Use code: LOVE20 at checkout. Limited time only! #Wimsico #JewelrySale #SelfExpression #FashionJewelry #Discount
• •🤫 Psst... Your EXCLUSIVE first look at this week's new bling + a little treat inside!
• •From lecture hall to late-night hangs, our 'Everyday Sparkle' hoops are your new go-to. ✨ Crafted with 925 sterling silver for sensitive ears and designed to catch the light (and compliments!). Dress 'em up or down – your style, your rules. #WimsicoStyle #VersatileJewelry #SterlingSilver #DailyBling