Brand Tone

Friendly, Approachable, Helpful, Informative, Community-Oriented, Enthusiastic, Passionate, Traditional, and Established

Brand Values

• •Quality
• •Customer Service
• •Community
• •Tradition and Heritage
• •Value/Affordability

Best Practices

• •Know Your Audience: Always write with the home sewer, quilter, and crafter in mind. Use language and references they understand and appreciate.
• •Be Genuinely Enthusiastic: Let the passion for fabrics and creating shine through. Use positive and encouraging language.
• •Foster Interaction: Ask questions, encourage sharing, and respond to comments and messages in a timely and friendly manner. This reinforces the community feel.
• •Emphasize Heritage and Trust: Subtly weave in the "family-owned since 1964" message where appropriate to build on the foundation of trust and experience.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the style of images and videos used on social media and the website – bright, inspiring, and showcasing the beauty of the fabrics.

Social Perception

Positive Local Reputation, Trusted Resource for Crafters, Potential Confusion with Other "Wilson Fabrics", Online Trust Score Concern

Copy Examples

• •Instagram Post (New Arrivals): "Hello Sunshine! ☀️ Fresh floral prints have just landed at Wilson's Fabric, perfect for your next summer dress or vibrant quilt! Which one is calling your name? Share your ideas below! #WilsonsFabric #NewArrivals #FabricLove #SewInspired #BoazAL"
• •Facebook Ad (Sale Promotion): "Stash building alert! 🎉 Get 20% off all cotton quilting fabrics this week at Wilson's Fabric! Visit us in Boaz or shop online. Your next masterpiece starts here! #FabricSale #QuiltingCommunity #WilsonsFabricSince1964 #ShopLocalAL"
• •Website Homepage Banner: "Wilson's Fabric: Your Family-Owned Home for Quality Fabrics Since 1964. From Our Family to Yours, Happy Sewing!"
• •Pinterest Pin Description (Project Idea): "Dreaming of a cozy new quilt? This beautiful customer creation using our latest batiks is pure inspiration! ✨ Find all the supplies you need at Wilson's Fabric. #QuiltInspo #CustomerMake #WilsonsFabric #FabricCrafts #DIYHomeDecor"
• •Email Newsletter Snippet (Community Spotlight): "We're always so amazed by what you create! This month, check out Sarah M.'s stunning handmade bag using our canvas prints. Got a #WilsonsFabricCreation to share? Tag us for a chance to be featured!"